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Key Account Management (KAM) – Start small, Be strategic and Provide support

Red Star Kim

What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”? Aims and strategies need to be established for individual key clients as well as for the firm’s overall programme. MBD may need to help establish key client teams.

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4 Warning Signs You Are Pushing Clients Away

Sales Gravy

He admits, "I thought that picking up the phone and calling a client to talk about almost everything was the right way to go. I personally hate communicating over email. The reality hit hard: clients viewed his frequent outreach as a burden rather than a benefit. This scenario plays out in sales organizations everywhere.

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The Power of Emotional Intelligence in Sales

MTD Sales Training

Emotional Intelligence in Sales is a crucial factor that can significantly enhance performance and results. By understanding and applying emotional intelligence, sales professionals can build better relationships with clients and improve their overall effectiveness. What is Emotional Intelligence?

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Proactive Marketing and BD Executive: Skills questions

Red Star Kim

Campaign implementation requires communication, collaboration, project management and monitoring skills. Questioning skills) Empathy and emotional intelligence (EI or EQ) These are the bed rock of good communication and relationship skills. We need to be heard. We need others to listen. We need to be able to set boundaries.

Marketing 130
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Understanding Cognitive Biases in Sales

MTD Sales Training

Cognitive biases in sales can be the difference between closing a deal and losing it! By understanding and addressing these biases, sales professionals can sharpen their tactics and improve outcomes. In sales, these biases can distort judgement and decision-making, leading to missed opportunities or ineffective strategies.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Insight : Predictive analytics help identify clients who are likely to renew or expand, letting account managers take proactive steps to strengthen these accounts before renewal cycles. This collaborative approach drives timely adjustments and bespoke solutions, aligning company offerings with client growth strategies.

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

This makes it easy for an account manager to understand the relationships built over a sales cycle, and where time needs to be spent. An end-to-end technology solutions: Covering pre and post-sale engagements makes kam technology different. This includes communication plans and overall approach to the client relationship.