Key Account Management (KAM) – Start small, Be strategic and Provide support
Red Star Kim
JUNE 20, 2025
What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”? Aims and strategies need to be established for individual key clients as well as for the firm’s overall programme. MBD may need to help establish key client teams.
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