Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic. By Emily Williams, Strategic Account Manager , Pfizer.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

OCTOBER 26, 2021

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Account Management Association

JULY 13, 2021

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Cosawi

JANUARY 29, 2024

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. . #6 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

CoSell

MAY 27, 2021

Create: Customer experience and customer value is always the outcome. By recognizing the person beyond the label, you can support true co-creation. Take time to understand their business, brand, and values. Customer value is the top priority. What Does This Mean For You?

Co-Creation 52

Co-Creation B2B Customer Value Profitability 52

Hubspot Sales

JULY 7, 2019

To develop a value-based action plan, one must discover what their customer values most. By focusing on your customers’ value expectations, you create opportunities to grow customer relationships that are more strategic in nature, which safeguards against competition while increasing customer loyalty.

Account Planning 111

Account Planning Co-Creation Account Management Negotiation 111