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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic. By Emily Williams, Strategic Account Manager , Pfizer.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. . #6 30% of customers actually agree.

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The Art of Building Trust With Your Channel Partners

CoSell

Create: Customer experience and customer value is always the outcome. By recognizing the person beyond the label, you can support true co-creation. Take time to understand their business, brand, and values. Customer value is the top priority. What Does This Mean For You?

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To develop a value-based action plan, one must discover what their customer values most. By focusing on your customersvalue expectations, you create opportunities to grow customer relationships that are more strategic in nature, which safeguards against competition while increasing customer loyalty.