article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Segments are managed by leaders specialized in each industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. In fact, we now see a NEW NORMAL appearing.

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Companies have had to change habits to engage with customers as have healthcare stakeholders. Clarity helped them with the “how” to truly engage with healthcare stakeholders and they left the competition in their wake. But the reality is, 2021 is far from that. In fact, we’ve seen a NEW NORMAL appear and not go away.

article thumbnail

Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

Now, as the global pandemic re-writes the rules of customer engagement and removes at least in the short term, direct face-to-face contact with healthcare stakeholders, pharma companies are plotting their next move. Only a few were in the process of pivoting in response, but everyone knew it. Or, at least they think they are.

article thumbnail

Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

For example, in healthcare, GenAI can help with early disease diagnosis , personalized treatments, and accelerated drug development. In the same example, GenAI raises concerns about patient data privacy, consent, biases, and job displacement of healthcare workers. Read More AI Co-Trainer at MDI Management Development by Aline | 24.

article thumbnail

Healthcare Consumerism: A Guide

ReviewTrackers

With the right healthcare consumerism strategy in place, providers should see more engaged patients who are not just knowledgeable and accountable for their health but who also have a better sense of their healthcare options. The Importance of Healthcare Consumerism (In Numbers). Healthcare Consumerism and Price Transparency.