Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
Hubspot Sales
JULY 18, 2025
It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. For example, with one SaaS client I supported, we realized new customers were excited at sign-up but confused during onboarding. What is a customer’s journey?
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