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Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Strategic Communications

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!),

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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often.

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6 incredible benefits of CRMs for small businesses

Nutshell

There are several benefits of CRMs for small businesses, and we’re covering them on this page! Just keep reading to learn how a CRM for small businesses can help you drive business growth! Nutshell is an all-in-one CRM for small businesses just like yours! What is a CRM for small businesses?

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The Ultimate Guide to Small Business Customer Service

Help Scout

With access to fewer resources and generally leaner teams, small businesses need to be more creative and tactful in their approach to customer service. The importance of customer service for small businesses. So why exactly is customer service important for small businesses?

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Know Your Audience. What do they do?

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How to develop a small business sustainability plan

ACT

And it’s for this reason that you need to start thinking of sustainability, especially as a small business owner pursuing business growth. In fact, 65 percent of small businesses are already implementing sustainable business practices to reduce their environmental impact. Want to learn how Act!

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Digital Marketing and the Small Business: A Perfect Match

Strategic Communications

Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Most small business owners wear a number of hats.