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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

The first communicates what a company wants to communicate, the second communicates what the company must communicate. 5 The difference between the annual report and the 10-K? Take a look at these two images. What do you see? What you’re viewing on the left is the warm-and-fuzzy cover of Nestle’s Annual Report.

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Navigating the Uncharted: A Reflection on 2023 and Strategic Planning for 2024

CMOE

Encourage Open Communication and Learning Culture: Build a culture valuing open dialogue, encouraging feedback, insights, and diverse perspectives within your team and organization. To further develop your strategic agility, contact us about CMOE’s Applied Strategic Thinking® Workshop today.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130
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[Q&A] How do you develop good team working agreements?

OnStrategyHQ

Clarify your team’s communication expectations and mediums. Establishing team norms as a standard item in the strategic planning process is a proactive step to ensure that the expectations for how your team operates and works together are not just assumed but explicitly stated. Create a team charter! Great question!

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. Communication. Use code SAVE15 to get 15% off your purchase (or contact CMOE for bulk-pricing options). Building Trust. Recognition.