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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Event Services: 35%. Finance: 40%. This category encompasses companies that self-identified their industry as event services. What is the average email open rate for finance companies companies? From a sample of over 877,000 emails, the average open rate for the finance category is 40%. Beauty and Fitness: 40%.

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Book review – Managing Brands

Red Star Kim

In professional services there is only Accenture at 31 (which has grown 15%). Alternatively, “Creating powerful brands in consumer, service and industrial markets” by Leslie de Chernatony and Malcolm McDonald (ISBN 0-7506-2240-7) is an excellent and comprehensive introduction to the subject.