article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

For every 100 emails, you get 10 booked meetings. Of those meetings, you typically close three deals. If you booked 15 meetings instead, you could close four or five additional deals. Maybe your current rate is 20%. With a few changes, you increase to 30%. Let’s do some quick math.

article thumbnail

Book review – Managing Brands

Red Star Kim

Vision – What will meeting the need with data look like? Alternatively, “Creating powerful brands in consumer, service and industrial markets” by Leslie de Chernatony and Malcolm McDonald (ISBN 0-7506-2240-7) is an excellent and comprehensive introduction to the subject. Who is invested in project’s results?