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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. Proactive marketing and business development executives – CRM, internal engagement and career insights.

CRM 130
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Should I Use a Consulting-Specific CRM? Find the Right CRM for Your Consultancy

Nutshell

When you’re running a consulting services business, a good CRM is a must to streamline your client acquisition process and keep a good balance between landing clients and delivering services. But should you use a consulting-specific CRM or a general-purpose CRM? However, CRM is a helpful tool for businesses of all sizes.

CRM 71
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Synergizing CRM and Email Marketing: How it enhances your Marketing Campaigns

Apptivo

You’vе got a customеr rеlationship managеmеnt (CRM) systеm in placе, and you’rе alrеady rеaping thе bеnеfits. But havе you еvеr thought about synеrgizing your CRM with your еmail markеting еfforts? You havе a CRM systеm that tracks customеr prеfеrеncеs, purchasе history, and еvеn thеir favoritе running routеs.

CRM 52
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12 Proven Techniques for Improving Team CRM Adoption

Nutshell

Customer relationship management (CRM) systems have become vital in managing customer data, creating effective sales processes, and boosting sales team efficiency. However, one of the obstacles to implementing these crucial but advanced systems is a low CRM adoption rate from the team that needs to use it. Attend a live guided tour!

CRM 71
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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CRM Value Chain Enablers: Data & Analytics and Marketing/Sales/Service Processes

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

CRM 111
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What’s the Difference Between CRM vs. Marketing Automation?

Nutshell

CRM vs. marketing automation: What’s the difference? CRMs help with storing and analyzing customer data. Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better?

CRM 62