article thumbnail

Customer Value Proposition: 5 Pillars That Drive Purchase Decisions

Brooks Group

Remember: Customers dont necessarily want the cheapest optionthey want the best value for their investment. WATCH ON DEMAND >> Essential Sales Skills for Value-Based Selling Defining Your Customer Value Proposition These five pillars dont exist in isolation.

article thumbnail

Know the Different Types of Customer Value | Sales Strategies

Engage Selling

I’m not opposed to product training, but it’s critical that we don’t pitch product features to our customers. Instead, what we … Read More » The post Know the Different Types of Customer Value | Sales Strategies first appeared on The Sales Leader.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

You have already reduced Customer Value if you need Service Recovery

Customer Think

The mind set of creating customer value is to have no problems whatsoever. Get a chief problem solver who understands what customers want, collates customer complaints and comments, and then sets a course of action to make this happen. Make service a profit centre. Advertisement. You can subscribe via RSS 2.0

article thumbnail

What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

For example, if a customer is considering buying a basic smartphone, a salesperson could upsell that customer to buy a premium model with more features. Both of these strategies can be highly effective when implemented right, leading to higher sales and customer value. Want to learn more about upselling?

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.

article thumbnail

6 Strategies to Kick Start Your Customer Value Optimization (CVO) Strategies

Customer Think

In the early days of starting a new business, it’s normal to hyper-focus on getting as many customers as possible. However, as time goes on and you’re looking to scale, having a loyal, high-quality customer base becomes much more important for your ROI. As long as they’re purchasing something, it’s a win, right?

article thumbnail

Are We Creating The Value Our Customers Value?

Customer Think

Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper.