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You have already reduced Customer Value if you need Service Recovery

Customer Think

The mind set of creating customer value is to have no problems whatsoever. Get a chief problem solver who understands what customers want, collates customer complaints and comments, and then sets a course of action to make this happen. Make service a profit centre. Advertisement. You can subscribe via RSS 2.0

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

At Luminas Strategy, we believe that in order for strategic planning effective it is critical to take an outside-in approach, to gather input from customers on how they perceive you create differential value vs. your competitors. How is the value you bring different from customers’ next best alternatives?

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Are We Creating The Value Our Customers Value?

Customer Think

Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper.

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Know the Different Types of Customer Value | Sales Strategies

Engage Selling

I’m not opposed to product training, but it’s critical that we don’t pitch product features to our customers. Instead, what we … Read More » The post Know the Different Types of Customer Value | Sales Strategies first appeared on The Sales Leader.

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KAMCon 2022: Unlocking the Power of Customer Value

The Congruity Group

Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta. Why executive customer engagement matters now more than ever [.]. The post KAMCon 2022: Unlocking the Power of Customer Value appeared first on The Congruity Group.

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Segmenting Customers to Drive Customer Value

Customer Think

What is Customer Segmentation? As a SaaS company grows, customer segmentation becomes an important tool not just for the CS team but also for the entire company. Customer Segmentation is grouping customers into different segments based on shared traits. An appropriate segmentation […].

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6 Strategies to Kick Start Your Customer Value Optimization (CVO) Strategies

Customer Think

In the early days of starting a new business, it’s normal to hyper-focus on getting as many customers as possible. However, as time goes on and you’re looking to scale, having a loyal, high-quality customer base becomes much more important for your ROI. As long as they’re purchasing something, it’s a win, right?