Read the original blog post here.
Here is a brief summary of the article:
- Customer DNA is the complete view of the customer, providing a 360-degree view of the customer’s unique behavior and tastes, enabling organizations to create personalized, relevant customer experiences.
- Customer DNA allows organizations to merge thousands of metrics into a singular, comprehensive view of enterprise customers on an individual level required for personalization.
- Comprehensive views of the customer enable enterprises to manage customer relationships on an entirely different level, build greater brand loyalty, increase customer lifetime value, and create a data-driven organization by operating in a customer-centric way.
- With Customer DNA, enterprises can make personalized offers, reduce spam, increase customer satisfaction and customer lifetime value, and gain greater loyalty and value.
- By providing a comprehensive, 360-degree view of customers, Customer DNA gives enterprises the power to predict outcomes and create personalized experiences that better align with individual customers’ behaviors and desires.
