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People are the Problem with Cybersecurity—Just Not the Ones You Think

Customer Think

According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The purpose is to ensure all organizations make smart decisions when it comes to […].

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Solution Selling: The Ultimate Guide

Hubspot Sales

That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. Long story short, we make them more secure.". Develop Your Questions.

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Top 2023 SMB technology predictions that business owners want to know

ACT

Learning about the newest small and mid-sized business ( SMB ) technology trends in the coming year can help you make superior data-driven decisions on which tech to buy and implement in your business. The very definition of SMBs separates them from larger businesses, making their SMB solutions and technology requirements will differ.

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Report: IT leaders tackle new challenges with security, AI & CX

Zendesk

Our research shows that the vast majority of IT leaders think that both CX and EX are a high priority, with 70 percent reporting a high level of pressure across the organization to make IT decisions that enhance the customer experience.

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Challenges in Digital Key Account Management Adoption and the need for Change Management

DemandFarm

Sales Enablement leaders must work with sales teams to overcome resistance to change by showing them the benefits of the digital tool being adopted and providing training and support, and involve them in the decision-making process. It’s important to make sure that the requirements are aligned before implementing anything.

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Key Performance Indicators (KPIs): The Ultimate Guide

ClearPoint Strategy

For an example, consider X Company that sells cybersecurity software. One of the company’s strategic objectives is to educate its target audience via its website about cybersecurity threats and approaches to protecting their business systems. KPIs Vs. Metrics Example. If that’s not the case, you may not be measuring the right thing. #2:

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot Sales

Here are some fundamental strategies you can employ to make sure you're in the best position to negotiate as effectively as possible. If you can identify why their preferred price is what it is, you can negotiate based on their actual interests as opposed to just splitting the difference or making rash concessions based strictly on price.