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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

And yet several trends are converging to make decisions over deployment or resources more difficult. Only around 60 percent of account managers are making quota, per HBR. Better decision-making technology would have a major impact on win rates and cost of sales. The solution.

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Why Don’t Clients Make Decisions? Turn Hesitation Into Action

Account Manager Tips

Uncover the reasons why clients avoid making decisions and learn strategies to guide them towards choices they feel good about.

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5 Decision Support Tools for Strategic Decision Making

Flevy

Do people always follow a rational linear process to come to a decision? Studies have suggested that a combination of Decision Making Models are used by people to reach quality decisions. Strategic Decision Making is a complex process with a lot riding on those decisions. Case-based Decision Analysis.

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Decoding Strategic Decision-Making

AchieveIt

One of the most notable changes we’ve observed is how data has enabled us to tackle decision-making in a more evidence-based manner. Data-driven decision-making allows you to develop strategies that will positively impact your business and then make the best choices for those strategies.

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How to Transform Your Supply Chain: Digitization for Decision-Making

Speaker: Hannah Testani, CEO of Intelligent Audit

The future of the supply chain industry will take the emotion out of decision-making by leveraging innovative technology to transform raw data into actionable intelligence. It’s common to run into data overload throughout this process, leading to disparate systems, information silos, and the inability to navigate external challenges.

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Why Don’t Clients Make Decisions? (And How to Help Them Commit)

Account Manager Tips

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.

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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

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12 Tips for Selling to the C-Suite

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.

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Connecting the Consultative Experience

The eBook discusses the asymmetry of information, but because buyers don’t know how much they need or what information they can trust, they consume too much information, which doesn’t leave the buyer empowered or better able to make that purchase decision.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.