Holden Advisors

NOVEMBER 3, 2021

Works side-by-side with sales to sell value and overcome procurement. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. Is aware of costs and constraints like the finance team.

Procurement 369

Procurement Finance Construction Government 369

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 94

Value Proposition Procurement Decision-making Stakeholders 94

Account Manager Tips

APRIL 2, 2021

Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. You're only the local lead - decision makers are in other countries. What makes these sales podcasts the best? What challenges are procurement facing? What's left to sell?

Key Account Management 234

Key Account Management Account Management Procurement Management 234

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. So welcome Iris and Jess. Wonderful, Jess. Jess 02:35.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Revenue Storm

MARCH 14, 2023

Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. 5: “The procurement process will be easy.” – It never is! 2: “I am very interested.

Procurement 78

Procurement Value Proposition Decision-making B2B 78

Strategic Account Management Association

OCTOBER 26, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Revenue Storm

NOVEMBER 9, 2021

We took someone’s word that they were moving ahead with us, without having much insight into the full decision-making process. Closure plans are absolutely critical for complex B2B deals where there are multiple authorizers, a formal sign off process, and then a commercial and legal process that takes place with procurement.

Procurement 78

Procurement Decision-making Advertising Meetings 78

PartnerTap

JANUARY 17, 2024

Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies. And when possible – buyers would love to get out of going through the procurement and new vendor setup processes and get their hands on their new purchases more quickly.

Procurement 59

Procurement Suppliers Sales B2B 59

Arpedio

DECEMBER 20, 2023

With the right sales forecasting techniques, businesses can make informed decisions to allocate resources, adjust inventories, and manage their sales teams effectively. Whether you are a small business owner or a large corporation, sales forecasting can help you make informed decisions that improve your bottom line.

Decision-making 52

Decision-making Profitability Procurement Sales 52

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 71

Decision-making Logistics Supply Chain Suppliers 71

Account Manager Tips

MARCH 23, 2021

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Identify and connect with decision-makers, budget holders and manage complex relationship networks. Importance of key account management Existing business is cheaper and more profitable than new business.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Hubspot Sales

NOVEMBER 5, 2019

With customers having access to more information than ever, how can you make your offering stand out? For buyers, there are many benefits of conducting a reverse auction, including: Competitive pricing — Because sellers are competing with one another to win over the buyer, pricing is a major factor in the decision-making process.

Procurement 70

Procurement Suppliers Government Manufacturing 70

Mike Kunkle

FEBRUARY 5, 2023

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. click the image to see a larger version] This makes sense, right? Some committees hum; others are more like a ragtag band of misfits.

B2B 198

B2B Sales Decision-making Negotiation 198

Flevy

MARCH 8, 2022

Marketing, Sales, Engineering, Manufacturing, and Procurement. Buy Decision. This has never been more evident than during the COVID-19 global crisis, as Supply Chains are experiencing unprecedented issues and bottlenecks, resulting in delivery delays of many months with multi-year impacts. Distribution Network. Strategic Sourcing.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JUNE 18, 2018

Most importantly, they need to be assured that you understand their problem and that you will make a professional assessment to determine if you can help them or not. You won’t be able to cover every question in every call -- and it might not make sense to. Do you have written decision criteria for choosing a vendor?

Procurement 144

Procurement Sales Decision-making Prioritization 144

Apptivo

APRIL 27, 2022

An ERP system brings together business processes of an enterprise, which makes it possible to improve performance and enhance project management abilities which, in turn, helps plan, budget, predict and report the organization’s processes and financial status. The Sourcing and procurement module. The Manufacturing module.

Supply Chain 98

Supply Chain Procurement Manufacturing Logistics 98

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract. Be transparent and accountable for purchasing decisions. Define price strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

APRIL 17, 2018

After all, signing new customers and upselling existing accounts is how a rep makes quota. Here are 17 of the most prevalent -- and devastating -- closing fumbles I see reps make. 17 Sales Closing Mistakes to Stop Making Right Now. Purchasing decisions are driven by two things: Need and timing. Closing only once.

Procurement 138

Procurement Decision-making Negotiation Sales 138

Account Manager Tips

NOVEMBER 29, 2022

Manage accounts in multiple regions, where decision making and policies are centrally decided. Some of your career options for key account managers: Strategic Account Manager. Look after bigger, more complex, more prestigious accounts. Global account manager. Manager/Director. Move into leadership roles Business Development or Sales.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

MTD Sales Training

OCTOBER 5, 2018

No, but maybe they are claiming to have more power than they really have in the decision-making process. Either way, it makes you look silly when you are attempting to close with someone who actually doesn’t have the authority you had originally assumed. 2) Make sure your research is complete and accurate. Happy Selling!

Suppliers 96

Suppliers Decision-making Procurement Negotiation 96

MTD Sales Training

JUNE 28, 2017

Your ability to uncover needs in your customer’s business is one of the areas that will make you stand out from the competition. That outsider viewpoint can make a big difference to the buyer, as they can often be immersed in the minutia of everyday business and miss the big picture. Past Mistakes. Past Mistakes.

Decision-making 72

Decision-making Procurement Negotiation Sales Training 72

Revenue Storm

DECEMBER 15, 2020

They have learned how to do their research and compile all the information they need to make their decision, how to get the help and support they might need both during and after the sale, and how to push the buy button. Why do procurement teams need to engage your salespeople at all?

Procurement 78

Procurement Value Proposition B2B Decision-making 78

Openview

MAY 29, 2019

The LTV of an enterprise customer can be extraordinarily high, making the extra effort to land them well worth it. And making decisions about how far you should go to support the enterprise can be gut-wrenching. It’s hard to parse what enterprise SaaS buyers want, versus what they actually require.

Procurement 93

Procurement Decision-making Account Management Meetings 93

Hubspot Sales

NOVEMBER 27, 2017

Map the decision-making process. 2) Map out the decision-making process. The larger the company, the more complex their decision-making process usually is. Wondering how you’re supposed to figure out a corporation’s decision making process on their behalf? How to Sell to Fortune 500 Companies.

Procurement 91

Procurement Decision-making Negotiation Value Proposition 91

Account Management Skills

JUNE 8, 2021

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. So don’t fall foul of that and make sure that you do that research to start with.

Procurement 40

Procurement Decision-making Account Management Investors 40

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. Instead of pushing a sale, Bosworth recommends helping customers make a buying decision — an important difference.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

QYMATIX

APRIL 19, 2022

Because medium-sized distribution and retail companies, including wholesalers, operate in an increasingly complex and dynamic environment, it is essential to make and implement business decisions quickly. Data is, therefore, the basis for successful business decisions. KPIs in the Area of Procurement and Warehousing.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

Revenue Storm

AUGUST 10, 2021

It requires you to successfully make a series of smaller sales before you can win the “big prize.”. Collaborating with your client to agree on the destination and success metrics is the first sale you will have to make. Getting access and support from a broader business base of people is the second sale you have to make.

Digital Transformation 78

Digital Transformation Digitalization Procurement Construction 78

Miller Heiman Group

JULY 30, 2019

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. All this has changed. Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4

Manufacturing 61

Manufacturing Supply Chain Procurement Decision-making 61

Hubspot Sales

MAY 30, 2019

Customers assess how much of a priority the issue is, determine their options, and develop decision criteria and decision process. Customers research, compare solutions, narrow down choices, and refine decision criteria. Make sure that's clear for your prospect. Knowledgeable customers make their selection and negotiate.

Procurement 106

Procurement Negotiation Sales Leadership Sales 106

Hubspot Sales

DECEMBER 9, 2020

That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. Long story short, we make them more secure.". Ask them, “What factored into your decision to work with us?” Qualify: Understand the decision-making unit (DMU). Develop Your Questions.

Cybersecurity 135

Cybersecurity Retail Decision-making Procurement 135

Hubspot Sales

APRIL 12, 2021

As your clients start to get more complex and their contracts become more valuable, you may notice your sales cycles lengthening and becoming more complicated in service of procuring larger, more valuable deals. With self-service, your potential customers go through decision-making, testing, and paying for the product at their own pace.

Marketing 95

Marketing Sales Retail Decision-making 95

Corporate Visions

APRIL 3, 2018

She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. But buying decisions that doctors used to make are now the domain of cross-functional buying committees who evaluate solutions based on clinical effectiveness and business outcomes.

Procurement 40

Procurement Healthcare Investors Insurance 40

SalesGlobe

SEPTEMBER 12, 2023

But impactful account planning can make the difference between a sales team having sporadic performance and a sales team getting consistently great performance and reaching a higher level of aspiration with the business. What Are the Executives’ Decision-Making Styles? What Are Your Challenges Working with the C-Suite?

Account Planning 52

Account Planning Procurement Decision-making Manufacturing 52