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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. We work with clients to plan, create and publish high-quality, unique content.

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“LIQUIDITY,” ORGANIZATIONAL RESILIENCE AND YOU

Strategic Account Management Association

It is typified by slow and deliberate decision making, a decision-making process that is rigorously codified and decision making authority that is rigidly prescribed. Employees typically perform multiple functional roles, and decision making is decentralized and team-based. Entrepreneurial.

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How Value-Based Pricing Can Save the Customer Experience Industry

Holden Advisors

The Temkin Group (a CX consultancy now owned by Qualtrics) published a study stating?that What makes these categories even more powerful, is that all of them are areas that CXOs care about. Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. an additional $700?million

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” Ohmae’s 3C Model (Strategic Triangle) has its applications in Strategic Planning, Market Analysis , and guiding Decision-making processes. products, services, technology, organizational culture, and so on).

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Selling to today’s real decision-makers

Customer Think

This article was first published in the July 2023 edition of Top Sales Magazine (link below).Salespeople Salespeople have traditionally been advised to “sell to the decision-maker(s)”, and while this may seem like common sense, the way in which B2B decision-making.