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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. And yet several trends are converging to make decisions over deployment or resources more difficult. Only around 60 percent of account managers are making quota, per HBR. Because most sales professionals hate their CRM system.

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Ten insights on the future of SAM

Strategic Account Management Association

Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment. Only by making astute observations will you uncover potential new sources of value. SAM will become (if it isn’t already) the standard bearer for all sales.

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“LIQUIDITY,” ORGANIZATIONAL RESILIENCE AND YOU

Strategic Account Management Association

To give a couple of examples: Among department stores, Nordstrom has demonstrated resilience by dramatically increasing online sales; as a result, they have excelled. It is typified by slow and deliberate decision making, a decision-making process that is rigorously codified and decision making authority that is rigidly prescribed.

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3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

The best sales podcasts key account managers should listen to Are you a key account manager? If you answered yes to any of these questions, then read on for my list of three of the best sales podcasts around, including one that might surprise you. You're only the local lead - decision makers are in other countries. Do you sell?

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Make smarter, faster decisions with a solid data strategy

ACT

With the right data, you can understand your customers on a deeper level, improve business operations, and drive more sales. In fact, one study found that companies that leverage big-data analytics enjoy 15% more sales than companies without these tools. Don’t make data an afterthought.

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Make smarter, faster decisions with a solid data strategy

ACT

With the right data, you can understand your customers on a deeper level, improve business operations, and drive more sales. In fact, one study found that companies that leverage big-data analytics enjoy 15% more sales than companies without these tools. Don’t make data an afterthought.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Capture more spend away from alternative suppliers. The more your clients rely on you, the more difficult it is to change suppliers.