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Digital Marketing and the Small Business: A Perfect Match

Strategic Communications

Most small businesses don’t have the big budgets that big brands have. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach.

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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

and more on digital channels of communication, like social media. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often. These are some “high-level” recommendations for small businesses getting started in social media.

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Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Strategic Communications

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!),

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Cost Cutting for Small Business: Four Ways to Save on Wi-Fi

Customer Think

Faced with higher interest rates, stubbornly high inflation, and the need to cut costs, small businesses are re-evaluating how to balance growth in the face of lower budgets, leaner teams, and more demands on the network they rely on to operate in a digital-first environment.

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The 14 Best Blogs for Small Business Owners

CMOE

There is no shortage of small business blogs out there. In fact, in today’s digital world, we can be inundated with business advice—it can be challenging to find the ones that provide quality resources and value among the many. Given that small businesses created over 12.9

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. It may be challenging when resources are scarce, both in terms of money and employees.

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Best Social Media for Small Businesses (in 2021)

Customer Think

Do you want to know the best social media platforms for small businesses to help boost engagement, drive more referral traffic, and increase revenue? Except for your website, social media can be one of the best marketing tools for your business.