Strategic Account Management Association
JANUARY 3, 2023
The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers. The post Understanding the Hidden Needs of Key Accounts for Sustained Growth appeared first on Strategic Account Management Association.
Red Star Kim
JANUARY 3, 2023
Where did 2022 go? It seemed to fly past. So now we are looking at how we might do things differently and better in 2023. One task will be to plan your self-development – particularly with regards to enhancing your soft skills in 2023. Here’s some inspiration to get you started: This article – an update on soft skills (following the book I wrote in 2020 Essential soft skills for lawyers (kimtasso.com) ) and news of a new leadership skills project at the Managing Partners’ Forum – was published i
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Customer Think
JANUARY 3, 2023
When mobile phones and computer-based communications first surprised people barely 50 years ago, it was only the beginning of a new transformation and the fourth revolution. The third was the realization of digitalization, which altered how the world is connected thanks to the internet, computers, and mobile phones. However, the fourth revolution, which transformed how […].
The Center for Sales Strategy
JANUARY 3, 2023
It’s hard to recruit the right employees or find great people willing to invest time in their careers. We’re facing a talent shortage, but it isn’t like employers are doing themselves any favors. A bad candidate experience mixed with a lack of feedback once hired leaves employees unmotivated and disconnected. Improving sales motivation is hard-earned but definitely worth it in the end.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JANUARY 3, 2023
Occasionally, your brand may be forced to increase the prices of your core products and services. Even your most loyal customers may be disappointed by this, especially if they chose your brand specifically because it had some of the lowest prices available. So, how do you explain this without alienating your best customers? Pricing Dynamics […].
Brooks Group
JANUARY 3, 2023
If you work in a sales capacity, you know that cold outreach and prospect emailing takes up a lot of your time. You also know that it can take a lot of work to get a response from potential leads, no matter how good your offer is or how strong your pitch may be. Even so, Freshworks reports that 91 percent of sales emails are left unopened. So, how can you change this?
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
QYMATIX
JANUARY 3, 2023
How do recommendation systems work and why are they important for B2B companies? In recent years, the rapid use of the internet has made it clear that it is the most popular for communication and product purchases. As a result, the amount of available digital information has been increased. This situation has created the challenge of information overload which hinders timely access to items of interest on the Internet.
Customer Think
JANUARY 3, 2023
The CRM Playaz asked me about my take on CRM for 2023. Of course, I happily supplied an answer … So, here we are. CRM in terms of concept and software is quite mature, after all it is around for quite some time. It went through some iterations and spun out into other areas, being more transactionally […].
SmartKarrot
JANUARY 3, 2023
Role: Sr. Director of Customer Success Location: Remote, United States Organization: ABC Fitness Solutions As a Sr. Director of Customer Success, you will build a world-class Customer Success team. Hire, lead, manage and mentor Onboarding and implementation Success teams within the Customer Success organization. Manage a direct team of 2 people and be a leader, mentor, and coach.
Customer Think
JANUARY 3, 2023
There may be as many as a million retail reward programs in the United States. Is it possible that just one can edge out all the others as the most likely to succeed in 2023? Without stepping through every one of these programs, it’s clear year in and year out that some loyalty initiatives do […].
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
JANUARY 3, 2023
Open banking allows non-banking organizations to offer financial services to customers via application programming interfaces (APIs). And since its inception in 2018, it’s been changing the way people manage their money. From personal money management apps and price comparison services to accounting apps for businesses, millions of companies and consumers use open banking to stay on top of their everyday finances.
Customer Think
JANUARY 3, 2023
eCommerce sales in the United States have significantly increased over the past decade. In 2012, only 5% of retail sales happened online. Today the share of eCommerce stands at 16.1%, according to Statista. This is a golden time for eCommerce business owners, who can make millions by selling products online. But first, they must offer […].
Customer Think
JANUARY 3, 2023
Your attitude, not your aptitude, will determine your altitude…Zig Ziglar The difference between Aptitude and Ability is that aptitude is the potential, which has as yet not been tapped and trained to a skill level, whereas ability as the word describes is, it is present here and now in the individual. Attitude is a positive […].
Customer Think
JANUARY 3, 2023
Last August I wrote an article here about retirees and how they are a rich source of untapped talent for customer service jobs. That earlier article talked about the ongoing war for talent and how millions of Americans retired early during the pandemic, creating the opportunity for many of them to now consider working part-time. […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
JANUARY 3, 2023
Data and computer systems are at the heart of most companies, which is why it is paramount that where you store your IT infrastructure meets your needs, both now and in the future. Over 40% of businesses and users already rent space in a colocation data centre and this figure is expected to continue to […].
Customer Think
JANUARY 3, 2023
Most sophisticated organizations have articulated a corporate mission, vision, or purpose statement and a set of core values. If you work for yourself or for a smaller company that has yet to contemplate its why and the root beliefs that guide employee behavior, then start there. Once these have been revealed, it’s critical to do […].
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