A Straightforward Guide to Precall Planning
Hubspot Sales
JANUARY 5, 2021
The most important skill for sales professionals? Making calls. Cold calls or warm leads, hot prospects or chilly receptions, making contact is critical. Data backs up this enterprise demand for skilled callers. RAIN Group recently found that 82% of buyers say cold calls were the impetus for eventual meetings, but 63% of sales reps say they don’t enjoy making cold calls.
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