Tue.Feb 14, 2023

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. Some key insights from the session: Coaching and Consulting skills – Limiting beliefs, different approaches to helping and marketing consultancy.

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Why Good CX Programs Fail

Customer Think

Digital technology powers employee experience on the inside to deliver seamless, intuitive experience to customers on the outside. So, when you are creating Customer Experience Programs, you must plan and budget for the time and resources technology te.

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Being a servant leader – Servant Leadership

MDI Training

Being a servant leader “Servant Leadership” is a concept by Robert Greenleaf that describes the manager as a servant to their employees. What this model is specifically about and what its strengths are, you can read in this article. The origin of the approach In Hermann Hesse’s “Morgenlandfahrt”, a spiritual seeker experiences how the disappearing servant turn s out to be a true leader in retrospect.

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Closing the Gap to Become Frictionless: 3 Examples Using the “Learn” Action

Customer Think

While many organizations do a pretty good job figuring out which actions to take in response to customer contacts, relatively few challenge the need for those contacts nor build the robust capability to maintain and improve these actions over time.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How To Build A Resilient Sales Identity

Strategic Account Management Association

A step-by-step approach to help you disconnect from uncontrollable outcomes at work and build a healthy work identity in sales. The post How To Build A Resilient Sales Identity appeared first on Strategic Account Management Association.

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Convenience vs personalisation – why the latter wins every time

Customer Think

In the past, convenience has always been the ultimate goal for businesses. After all, making things easier for customers is a surefire way to keep them coming back for more. However, as the world of eCommerce has changed, consumer expectations have changed with it.

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[Research Round-Up] The State of Artificial Intelligence in Marketing

Customer Think

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. While the jury is.

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Where Continuous Quality Improvement Strategies Go Wrong

Kainexus

Implementing a quality improvement strategy is a proactive way for organizations to gain an edge in a highly competitive landscape, especially during an uncertain economy. Most organizations begin the transformation by taking an unflinching look at operations and identifying which processes are in the most urgent need of improvement. From there, they set to the task of experimenting with better approaches.

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How To Execute A Strategy Plan (2 Things You Need to know To Avoid a Shelf Plan).

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

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How Business Intelligence Drives Business Growth

Customer Think

With the growing prevalence of the digital realm, data has become crucial — especially for companies. But the question remains: how is one to use all this data? In this context, business intelligence solutions have emerged as the go-to tool to drive business growth. Business intelligence helps companies to make more informed decisions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The 5 Best CRM Tools to Grow Your Small Business in 2023

Nutshell

In today’s competitive market, running a business—whether a small one or an enterprise—requires customer relationship management (CRM) software. CRM tools help companies nurture their leads and stay in touch with current customers to cultivate relationships. Because CRMs can improve your business’s conversion rates by 300% , it’s a good idea to use one to grow your small business.

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Crushing the High Volume of Tickets: A Guide to Efficient Customer Support

Customer Think

Customer support is a critical aspect of any business and can make a significant impact on customer satisfaction and loyalty. However, managing a high volume of tickets and providing quick, efficient support can be a challenge.

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7 CRM Setup Best Practices to Streamline Your Processes

Nutshell

Setting up your customer relationship management (CRM) software is like setting up a new computer. Once you bring it home, you can customize it by purchasing and installing the apps that you need. You protect it with a password, choose a wallpaper you like, and arrange folders and desktop icons according to your preference to benefit your productivity.

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Can You Protect Your IP in the Age of ChatGPT?

Customer Think

Hitesh Choudhary (Unsplash Images) For years I’ve been espousing that Intellectual property, IP, can be the most important asset a business or a professional can possess. The dramatic introduction this past year of next-generation generative AI software is causing me to doubt my previous assumptions.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why Use a CRM Mobile App?

Insightly

Are you confident that you’re getting the most out of your customer data? In light of the ever-increasing popularity of remote work, do your sales teams still have access to the customer data that they need to build strong relationships? Regardless of your organization’s size, a customer relationship management (CRM) platform can provide you with the insights you need to provide better customer service, increase sales, and grow your business.

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Why should salespeople bother preparing for their customer interactions?

Customer Think

There’s been a great deal of research into the dynamics of salesperson-customer interaction over the years, and the results are typically pretty depressing. Studies regularly show that prospective customers regard only a small minority of the conversat.

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Defining and Executing Opportunity Management

ProlifIQ

Prioritize The Right People And The Right Deals For B2B sales teams, a sales cycle is the lifeblood of their business. From the initial contact to closing the deal and beyond, having a good grasp of the sales funnel, common trends in pipeline not closing, and indicators (age of opportunity, source, number of people involved) are good ways to minimize sending quotes when a buyer isn’t there with you.

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Seeking Appointments is Costing You Sales

Customer Think

Have you ever wondered why people agree to an appointment from your prospecting calls? Obviously, it’s not because they need your solution or they wouldn’t incur an 80-90% fail rate (higher if you count from your first prospecting call). You’re charming, your solution great, your pitch deck is creative and your content informative.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What mistakes should I avoid in building a sales funnel?

Apptivo

1. Introduction 2. What is a sales funnel? 3. Why is the sales funnel important? 4. Stages of sales funnel 5. Common sales funnel mistakes 6. Tips to Avoid sales funnel mistake 7. The Wrap Introduction Each step in the marketing process can be mapped to a stage in the sales funnel, from the very first contact to the sale – it tracks the client journey.

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How To Use Google Snippets To Reach A Larger Audience

Customer Think

With a crowded internet, getting your website noticed amongst the myriad of content can be challenging. However, getting your business ranked more highly by search engines will open up a wider audience of potential customers.

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5 Business Mistakes that Ruin Tech Startups

Aepiphanni

If you aim to steer clear of the ruins of failed tech startups, avoid these 5 business mistakes that tech founders make over and over again.

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Mobile App Vs. Web App- Which Is Better?

Customer Think

According to Bon Appetite, many people think jelly and jam are synonymous when they apply to toast, but these fruity spreads are actually different in the way they are made.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 Business Mistakes that Ruin Tech Startups

Aepiphanni

If you aim to steer clear of the ruins of failed tech startups, avoid these 5 business mistakes that tech founders make over and over again.

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62% of CS Playbooks Are Flawed. Can Generative AI Help in 2023?

Customer Think

There’s no way to sugarcoat this. Traditional customer success processes and playbooks are outdated and not working well. The good news is that AI and Generative AI in particular is here. B2B businesses that want to grow efficiently in 2023 will need to join the early adopters or they will be left behind.

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"It gave me more clarity about what I want out of the business; it reinvigorated me."

Cranfield Executive Development

"I'd definitely recommend Business Growth Programme, anyone running their own business ought to be doing it at some point.

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Building your house to be able to deliver a truly personalised customer experience – Interview with Greg Kihlstro?m of The Agile Brand

Customer Think

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast. G.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. People also hope for better, i.e. more objective, decisions from AI. That is where it gets tricky.

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Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees

Customer Think

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy

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Feb 14 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: United States (Remote) Organization: Meal Ticket As a VP of Customer Success you’ll drive Customer Success outcomes. Raising renewal rates and decreasing churn. T hrough cross-sell and up-sell, we can increase our revenue in those accounts. Increase product adoption, customer contentment, and general health scores to have an impact on lifetime value in the future.

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Sales is Like Dating: How to Build a Lasting Business Relationship

The Center for Sales Strategy

What could be more complicated than dating? Just look at the ever-growing array of dating apps and social media stories, not to mention the adventures recounted by our single friends, family members, and colleagues, if you need any confirmation. The search for “the one” is a journey that countless people have experienced -- and many with less success than others.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.