Mon.Mar 06, 2023

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes discussed and the poll results as a further learning resource.

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Best Tips and Tricks for Pipeline Tracking

The Center for Sales Strategy

Pipeline tracking is essential for any sales team that wants to stay on top of their customer relationships and close more deals. It helps to ensure your sales process is as efficient, effective, and streamlined as possible. By tracking every step of your sales process, from lead generation to customer onboarding, you can ensure nothing falls through the cracks.

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How CRM & Marketing Automation can help SMBs meet their growth goals in 2023

Customer Think

Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023.

Marketing 111
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Building community for Black History Month and beyond

Zendesk

Many of the events over the past year were historic, especially for Black Americans. From Ketanji Brown Jackson becoming the first Black woman to serve as a justice of the U.S. Supreme Court, to the killers of Ahmaud Arbery and George Floyd being convicted, to Maya Angelou becoming the first Black woman on the U.S. quarter, there have been several recent triumphs for the Black community.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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5 Smart Ways to Create a Positive User Experience

Customer Think

For a business to succeed, it needs happy, loyal customers. If someone visits a website for the first time and has a horrible experience, they are not likely to return.

eCommerce 106
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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

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Inspirational Women in Local Government: Dorian Russell, Washington County, OR

Envisio

Every year, we celebrate some of the inspirational women we work with in public service who are driving positive change in their organizations by championing greater organizational trust and transparency, higher performance, and better service for their communities. This year, as we think about the 2023 International Women’s Day thematic call to “Embrace Equity”, we are also reflecting on the need for continued education.

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MDF Funds & How to Use Them

Customer Think

TweetLinkedInShareEmail In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys repo.

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How AI helps account managers improve their communication skills, with Soumya Mohan

Account Management Skills

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft’s Chat GPT, for example, and today’s guest, Soumya Mohan , is the Co-founder of Poised , an AI-driven app that I’ve been using for a couple of months now. I believe it’s pretty game-changing for account managers to help them communicate on a much more deeper level with their clients.

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Cost to Build Secure Mobile Banking Apps: All You Need to Know

Customer Think

Regardless of the rate at which technology is adopted in the financial sector, there is one undeniable transformation that has occurred: a significant portion of individuals have chosen to move away from traditional desktop and branch banking and instead opt for mobile banking services.

Banking 65
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Zendesk for Passenger Transportation

Zendesk

Because of legacy infrastructure, transportation companies have unique challenges to consider when choosing a CX platform. Zendesk is an extensible solution that allows you to integrate and take action across different systems–including telephony systems–so you can deliver exceptional experiences without disrupting your existing infrastructure. At Zendesk, we empower you to deliver modern CX that is adaptable to your use cases.

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How to Harness Behavioral Analytics to Personalize Customer Service

Customer Think

Personalizing customer service interactions can help reduce customer effort, increase customer satisfaction, and support service leaders to achieve the holy grail that is high customer loyalty. Gartner research has even found that 86% of B2B customers expect companies to be well-informed about their personal information during service interactions.

B2B 65
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Charting a course to digital transformation in the passenger transportation industry

Zendesk

The transportation industry has been slow to modernize its digital infrastructure, resulting in frustrating experiences for crews, support staff, and passengers alike. The legacy systems of the past simply can’t keep up with the more innovative tools that have entered the market in the last 10 to 15 years. With more modern and flexible solutions, you can integrate old systems with newer ones and start charting a course to digital transformation.

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A story about Indian Customer Culture: Impactful CX in turbulent times

Customer Think

March 01, 2023 Add to rss feed “In the US, entrepreneu.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Sales Effectiveness Essentials

Sales Outcomes

Sales Effectiveness and Sales Efficiency are not interchangeable. The differences are subtle, but they significantly impact sales strategy execution. Peter Drucker, the father of modern management theory, sums it up nicely: “Efficiency is doing things right; effectiveness is doing the right things.” What is Sales Effectiveness and why it matters Sales effectiveness measures your sales team’s success in achieving its goals.

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Eliminate the Trust Gap: Six Ways to Create Trust with Your Customers and Employees

Customer Think

There is a trust gap between customers and the companies and brands they do business with. The two questions to ask that will define this gap are: Do you think your customers trust you? (This is opinion.) Do your customers trust you?

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Stay Motivated & Tackle Goals With These Tips

Brooks Group

Let’s face it: we’d all like to change at least one thing about our lives. Whether we want to eat a more nutrient-rich diet, scale up our fitness routine, or focus more on our personal relationships, we likely have some sort of goal that we want to achieve. Unfortunately, only 20 percent of people actually set goals – and of that group, only 30 percent achieve their goals.

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Knowing your customer is outdated – 6 ways marketers can modernize their approach

Customer Think

As the digital landscape continues to evolve at a rapid pace, marketers must adapt their approach to understanding and engaging with customers. The traditional method of “knowing your customer” through the collection and analysis of consumer data is becoming increasingly obsolete.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Sales Negotiation: Top Sales Negotiation Skills

Brooks Group

The objective of sales negotiations is to have a strategic conversation with your client that ultimately results in an agreement’s approval. Navigating these negotiations is paramount to getting both parties aligned on shared objectives and deals. Is Negotiation Important For Salespeople? Sales professionals will likely utilize this skill often during their careers because it is crucial for both customers and sellers.

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Let your people be the humans they’ve spent all their life training to be – Interview with John Sills of The Foundation

Customer Think

Today’s interview is with John Sills, Managing Partner at the customer-led growth company, The Foundation. John joins me today to talk about his new book (The Human Experience: How to make life better for your customers and create a more successful org.

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Technical Skills Of A Sales Manager

Brooks Group

Technical Sales Manager Skills The sales manager plays an important role in any organization. Besides having soft skills, communication skills, and other common skills to boost sales performance, some technical skills are required for consistent success. Customer Satisfaction 10.7% of technical sales manager resumes contained customer satisfaction as a skill!

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Databook Unveils Strategic Relationship Management (SRM) Platform to Boost Enterprise Sales Productivity

Customer Think

Advanced AI & NLP empower sellers to instantly transform complex financial data and insights into deeply tailored account strategies, plans, and content using prompts, guides, and one-click downloads

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Ultimate Guide To Coaching A Sales Team For 2023

Brooks Group

What Is Sales Coaching? Sales coaching is the practice of evaluating and instructing salespeople one-on-one to improve productivity and ensure strong success through coaching sessions. Why Is Sales Coaching Important For The Growth Of Business? Coaching gives sales representatives the time and space they need to resolve critical competency gaps. In group situations like training sessions, when some reps might be reluctant to openly reveal failures or top sales might take over the conversation,

Sales 52
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5 measures for an integrative corporate culture

MDI Training

5 measures for an integrative corporate culture In this interview, we ask Desiree Jonek , co-founder of WoMentor and the author of the brand new paper “ 5 effective measures to navigate the shift to an inclusive and performing corporate culture “, 3 big questions about Diversity, Equity and Inclusion (DEI): Please share with us what diversity, equity, and inclusion mean to you and why you decided to publish this white paper.

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What Do You Mean By Enterprise Sales Training? | Explained

Brooks Group

From negotiation to messaging personalization, sales managers and employees can improve their communication skills with anybody by taking enterprise sales training. Understanding your clients is essential to communication and sales in the business world. Mastering the art of enterprise sales can help you close deals, increase your company’s bottom line, and set your company apart from the competition.

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Putting the Peer in Client Engagement

Farland Group

In this era of social connectedness, opinions and input from peers are of paramount importance to driving buying decisions and the adoption of new enterprise products and services. In working with executive engagement programs, the power of peer connections is critical to help to define the value of engaging with your company. To reach this audience effectively, you need to systematically design executive peer engagement into your programs.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Is Role-Specific Sales Training

Brooks Group

There are no one-fits-all solutions for sales training. The best programs are the ones tailored to your organization and sales force. That is where role-specific sales training comes in. You can create a cohesive selling team. For a program to be effective, it must be tailored to the needs of your sales force; otherwise, it can be counterproductive.

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Mar 06 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success / Client Ops & Delivery Location: London, England, United Kingdom (Hybrid) Organization: ecocareers As a Head of Customer Success or client Ops and Delivery you’ll be responsible for the strategy and day-to-day administration of the Operations & Delivery (Customer Success) team for Zeigo Power. The candidate should have prior management expertise overseeing delivery teams, related P&L, SaaS apps, and guiding users through their digital transition

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success. Recognizing opportunities for and potential obstacles to strategic success requires knowledge and insight from the organization and outside sources.

Finance 98
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Modern CX is long overdue in the passenger transportation industry

Zendesk

Weary travelers who’ve been cooped-up since COVID-19 are hungry for adventure in 2023. Despite economic uncertainty, 73 percent of people surveyed by Booking.com are more optimistic about travel than they were in 2022, and half say that investing in a vacation is a top priority. 73% of people are more optimistic about travel than they were in 2022. Booking.com This travel boom is an opportunity for airlines, cruise lines, and passenger railroads to gain a foothold with high lifetime value custom

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.