Wed.Oct 07, 2020

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Drawing a line between Account & Key Account Management

KAM With Passion

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Listening or reading carefully often leads to the same conclusion: There is a lot of confusion around these 2 terms. First, what people mean with each of them can vary tremendously which leads to misunderstandings. Second, the difference in nature and goals between AM and KAM is often not clear and this amplifies the confusion.

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10 Ways to Keep Buyers Engaged During Virtual Sales Meetings

RAIN Group

Imagine this: You're in a live sales meeting in a conference room with three decision-makers, and one of them, while you're talking, pulls out their phone and starts responding to text and email messages. They continue to check the news and start fiddling on social media. You even hear a light snicker.

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Expert Tips for Successful Sales Enablement Strategies

The Center for Sales Strategy

One of the largest inhibitors to sales enablement in organizations is taking a random approach to it. According to Salesforce, 58% of pipelines stall because sales reps are unable to add value. Is your current sales enablement content addressing the issues your clients and prospects are facing? Research says for many companies the answer is no, and it’s due to the lack of a sales enablement strategy.

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Here Are 5 Follow Up Email Examples (to Fix Your Follow Up Process)

Hubspot Sales

The follow-up email is a key component of sales communication. When done right, a follow-up email can keep your company top-of-mind with prospects, demonstrate your investment in your customer relationships, and convey the value of your business without being intrusive or obnoxious. Like any other sales activity or messaging, some companies do follow-up emails considerably better than their peers.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Uncover the Future of Sales Talent

Miller Heiman Group

What is the #1 obstacle preventing sales organizations from reaching their goals in the current crisis? Talent gaps within sales and sales management teams. Our recent research reveals that only 32% of organizations are confident that they have the talent to succeed in the future, and the constant stream of changes over this past year leaves businesses especially vulnerable if they don’t have strategies in place to help teams pivot and adapt.

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How to Talk to Customers: 10 Tips for Startup Founders

Groove HQ

A guide to (successfully) supporting customers while running every other part of your business. The post How to Talk to Customers: 10 Tips for Startup Founders appeared first on Groove Blog.

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A Terrible Thing to Waste: Creating a Culture of Continuous Learning

CMOE

Anyone who’s ever run a business knows that contentment with the status quo is an invitation to disaster. Human beings may not always like change, but they need it. Stagnation is not just boring, it’s dangerous. The same is true of your company. To perform optimally, a business must grow and evolve—meaning that your employees must grow and evolve as well.

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How to do a great product demo

Lucid Chart

How to do a great product demo. shannon. Wed, 10/07/2020 - 14:19. Now that you’ve invested valuable time and resources into vetting, engaging, and building a relationship with your potential customer, the time has come to seal the deal with a powerful product demo. .

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Best Practices for Running a Virtual Sales Meeting

Showpad

Video conferencing has become the new normal in the midst of COVID-19. And seeing as how virtual sales meetings were already a trend before the pandemic, it stands to reason that digital meet-ups will likely be the standard for sales interactions in the future. A virtual sales meeting is a carefully orchestrated experience, and running a meeting from a laptop in your dining room might feel like an unnerving lack of control.

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@Qstream Achieves 30% New Business Revenue Growth in 2020

SBI

Qstream Achieves 30% New Business Revenue Growth in 2020. Burlington, MA, October 7, 2020 –. Qstream, leaders in microlearning software for the remote workforce, reports that through August 2020, achieved 30% year over year new business growth and expanded its revenue by 20% in existing accounts. This momentum speaks to significant market demand in corporate enterprises seeking remote learning technology to better engage distributed teams and providing them with learning and development opportun

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Customer Satisfaction vs Customer Loyalty: What Is the Difference

SmartKarrot

With the evolution of online sales and services offered by modern companies, knowing about customer experience has become increasingly difficult. The experience you give to your customer shapes their perception towards your brand. A satisfied customer may not be a loyal one. Hence, you need to understand the key elements of customer satisfaction vs customer loyalty to make it work in your favour.

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How to Build a Customer Success Program: A Step-by-Step Guide

SmartKarrot

If you are running a SaaS organization and haven’t started your customer success program yet, then the best time to do it is now. Customer success is becoming the backbone of any SaaS organization. And most of the new companies are in a state of setting up this function successfully in their organization. There is a lot of learning and experiments going around in customer success.

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Vertical SaaS vs Horizontal SaaS: What Is the Difference and Why It Matters?

SmartKarrot

The thriving SaaS industry has its own share of vulnerabilities and perks. Business models are rapidly expanding, and these changes are reflecting on bigger priorities. Hence, the dynamic nature of SaaS has taken two routes, namely vertical SaaS vs horizontal SaaS. . But what is the difference and how does each of these wings function when it comes to the software solutions?

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What is Net Revenue Retention in SaaS and How to Calculate it Correctly

SmartKarrot

With the distribution model of the software totally changed in the SaaS industry, there are many new concepts and metrics that have come to use. Net revenue retention is one of those that we will be discussing in this article today. If you are into SaaS business then churn is the most common devil you must be fighting against. Customers have not committed to your business anymore.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Consumer vs Customer: What is the Exact Difference? Why is it Important?

SmartKarrot

Source: Pexels. Often the two terms, consumer vs customer are interchangeably used in the common context. In simple vocabulary, a consumer is someone who consumes a product. Similarly, a customer is the one who buys or purchases a product. Despite the exact definitions, both the terms are deemed essential in the economic ideology of consumerism. So, what is the difference between a consumer and a customer?