Mon.Feb 15, 2021

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The Role of Strategic Marketing

Software Sales Guru

The Role of Strategic Marketing While sales and marketing are technically separate functions, they must work together seamlessly. In fact, I’ll go so far as to state that the entire sales process begins with a market and markets are based on unmet needs. There can be a market without a solution A radio announcer remarked, “I put balm on poison ivy, not because it works, Read more.

Marketing 130
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Hunter vs Farmer Personality, Characteristics, and More

The Center for Sales Strategy

You hear the terms "hunters" and "farmers" thrown around a lot in the sales world. Sales leaders are always looking for "hunters" — as they should. New business is the lifeblood of any sales organization. Without salespeople that know how to "hunt" for new clients, a company can and will be in trouble. Of course, companies must also have salespeople who are "farmers.

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Tools & Best Practices For Sales Coaching In Virtual Selling Environments

Sales Outcomes

Essential Tools for Sales Coaching in Virtual Selling Environments. Collaboration software. An artificial intelligence (AI) notetaker application . Best Practices for Sales Coaching in Virtual Selling Environments. Help the Sales Team Embrace Technology. Help the Salesperson Help Themselves. Most sales teams have embraced learning the skills and adopting the tools needed to sell virtually. .

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Feb 15 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success Location: San Francisco, CA, US Organization: Aria Systems As a Vice President of Customer Success, you will understand customers’ business strategy and identifying opportunities to expand their use of Aria’s billing platform. Maximize customer retention and renewal rates and expansion in existing customers.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Ins & Outs of Conducting a Break-Even Analysis

Hubspot Sales

This statement isn't even remotely controversial, shocking, or insightful, but it's still true: Businesses sell products and services to make money. Sales — at its core — is the pursuit of profit, so naturally, companies need a pulse on what it takes to get there. Every product or service has a threshold for profitability — a point where costs are recouped and a business can start reaping some spoils from its investment.

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Customer Success Services: Should You Charge for Customer Success?

SmartKarrot

Customer success has always been seen as a contributor of product adoption, retention and account expansion. While the front roles are acquired by the marketing, sales and product team, customer success has acquired the perception of back-end role for generating revenues. But what if customer success services can become a value-added service that can be chargeable?