Tue.Nov 22, 2022

10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

New procurement teams introduce big challenges and new opportunities into the customer relationship. As a supplier you need to adjust fast and build a foundation of trust. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

A Market Is Thriving Somewhere

Engage Selling

????????? If you’re struggling in a market you’ve traditionally sold into, look for adjacent markets, ask for referrals to a different side of the business, and work with industries you’re … Read More. The post A Market Is Thriving Somewhere first appeared on Colleen Francis - The Sales Leader.

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Leveraging Every Idea in a Content Marketing Strategy

Customer Think

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix.

Media 104

Three Sales Tactics You Should Retire Today

The Center for Sales Strategy

Recently, there have been a lot of salespeople soliciting me. Maybe, they think I could be a decision-maker for my company. For the most part, they are mistaken. Most of the approaches are the same — the email reads like it was sent to 1,000 emails, and they hope one sticks.

Sales 67

The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? In this webinar, you’ll gain actionable insights from Olivia Montgomery as she walks us through Capterra’s extensive research on how businesses - notably small and midsize businesses - are addressing supply chain challenges in 2023.

Why CRM Is Key To Boost Business Growth Potential?

Customer Think

In B2C environments, CRM solutions are essential to maintaining client relationships over time. Managing online retail customers is crucial for any eCommerce platform to run smoothly. Standard CRM systems in eCommerce allow you to register, track, and utilize data about customer interactions.

How Small Businesses are using CRMs today to win more customers

ACT

Building relationships with customers is essential for small and midsize businesses ( SMBs ) today. Customer expectations have shifted from fair pricing and quality service to personalised interactions, proactive service, and a seamless experience across multiple channels. .

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How CRM Automation Can Improve Sales & Customer Service

Insightly

As much as every business leader wishes there were more hours in the workday, time is one thing that’s beyond even the best manager’s remit. Thankfully, you can use CRM automation to automate workflows and give your team more time to do high-value functions instead of menial tasks.

CRM 52

An Extra “Pinch” of Human Effort Will Boost Demand Gen Results

Customer Think

Powerful marketing technologies enable B2B marketers to automate many communications with customers and prospects. But a "pinch" of additional human effort applied at the right time and place can boost demand generation results just like a tablespoon

B2B 78

Facebook Marketing for Insurance Agents

Crank Wheel

To be successful, insurance agents need to understand how to use Facebook’s features to their advantage. They also need to know how to create content that is interesting and engaging.

3 Tips To Improve Your Survey Response Rates

Customer Think

Customers are constantly evolving and their behaviours has been significantly impacted on by the COVID-19 pandemic. Now more businesses are working hard to keep a pulse on their customers to better understand their needs.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

The Art of Artificial Intelligence in B2B Sales

QYMATIX

AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse.

Are We Creating The Value Our Customers Value?

Customer Think

Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper. The customer is very [.].

Less is Definitely More: The Customer Advisory Board Content Trap

Farland Group

Often as companies work to build out their Customer Advisory Board meeting agendas there is a desire to pack in the content for fear there will be silent, with no one offering their comments or perspectives. The remedy – most sponsoring companies believe – is to pile on the topics. Avoid this temptation! Less content is most definitely more when it comes to meeting agendas if you want insightful dialog, meaningful advice and valuable peer exchange.

How Decision Intelligence Can Help Businesses Maximize Ad and Marketing Spend During a Recession

Customer Think

Marketing budgets are often one of the first to be cut in times of economic downturn, with a Gartner survey reporting record low marketing budgets in 2021 following the pandemic.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. In recent workshops we have explored the use of creativity techniques to resolve client service issues, co-create solutions and improve client relationships.

Biggie Demand Leads To Adult Challenges At McDonald’s

Customer Think

Forget hair dye and wrinkle cream. The fountain of youth has been tapped by McDonald’s and a popular fashion brand in the form of the Cactus Plant Flea Market Box. And it’s giving some McDonald’s employees gray hair.

Using Huddle Boards in Healthcare for Process Improvement 

Kainexus

In sports, a huddle happens when the team gathers to strategize before a play. Huddles help everyone know their role in executing the plan or defending against the opposing team.

How to make customers for life

Customer Think

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives. We gathered to inform. Blog Enterprise Technology

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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

Nov 22 – Customer Success Jobs 

SmartKarrot

Livestream Commerce Options Beyond TikTok and Meta

Customer Think

The summer of 2022 saw upheaval in the domestic live commerce space. After TikTok abandoned or delayed its livestream commerce plans in the U.S. and Europe in July, Facebook dropped plans to roll out livestream shopping.

Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

What is the land and expand strategy? . The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service.

The Problem Pause

Customer Think

Whenever we face a problem, why is it that we invariably jump into fix or solution mode?Why Why don’t we spend more time understanding the problem? Is it that we have a pathological fear of problems? Or, is it that we equate fixing something with being pro. Blog Service and Support

60

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

6 Ways to Keep Your Patient Calm During a Dental Procedure

Customer Think

As a dentist, you want your patients to be calm. The calmer they are, the smoother the procedure goes for you and them. However, many people get nervous about going to the dentist and are even more nervous once they arrive at the dental office. In fact, 36% of people in the US have a […].

Post-COVID-19 The Growing Importance Of Being Your Employees’ Caretaker

Customer Think

The fallout from the COVID-19 pandemic has disrupted workplace environments and caused much uncertainty amongst workers.

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In an Increasingly MAD World, Here Are 5 Rules for Managing Uncertainty

Customer Think

The world is crazy. There’s a war in Ukraine. The UK has a cost-of-living crisis as energy prices are rising, and loads of people are moving into fuel poverty. There’s inflation, strikes, and the looming threat of a recession and catastrophic climat. Blog Customer Experience Leadership