Fri.Mar 19, 2021

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Whitespace – the missing sales metric that can mean success or failure

Upland

No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. What if we told you that measuring the whitespace potential in accounts can mean life or death for many B2B companies? It’s often a big blind spot for companies of all sizes — middle market up to the Fortune 500. Think of the metrics commonly tracked by businesses — from bookings, to billings, to their backlog, conversion rates, deal sizes, renewals, NPS, and more.

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Building a Buyer-Verified Pipeline

Engage Selling

In earlier times—let’s call it 2018—it was common for sellers to be exclusively in control of their sales pipeline. They built it and moved prospects through it based only on inputs that mattered to their organization. However, just because those … Read More » The post Building a Buyer-Verified Pipeline first appeared on The Sales Leader.

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Weekly Roundup: The Ben Franklin Close, Actionable Employee Retention Strategies + More

The Center for Sales Strategy

- MOTIVATION -. "Treat objections as requests for further information.". -Brian Tracy. - AROUND THE WEB -. > Does the Ben Franklin Close Still Work in 2021 – HubSpot. All of Benjamin Franklin's achievements are a credit to certain aspects of his personality — his patience, his rationality, his boldness, his bravery, and his fondness for pros-and-cons lists.

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Sandler Research Center Survey: “Leading from the Front in Challenging Times”

Sandler Training

“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). It compiles and analyses data from a global collection of hundreds of sales leaders and managers. The post Sandler Research Center Survey: “Leading from the Front in Challenging Times” appeared first on Sandler Training.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Being Ubiquitous in Your Industry

Engage Selling

Have you considered the power behind being ubiquitous in your industry? In other words, how often does your name come up in conversation when your industry is mentioned? There are those whose name never comes up, or perhaps seldomly, and … Read More » The post Being Ubiquitous in Your Industry first appeared on The Sales Leader.

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The Vital Importance of Account Planning

SalesPop

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. 93 percent of all world-class sales organizations have long-term objectives with regard to their key accounts. In businesses as a whole, though, over 60 percent do not even engage in account planning.

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6 Great Ways to Build Your Leadership Brand

Thoughtful Leader

How strong is your leadership brand? Are you perceived as a premium leadership product? Or a cheap alternative to the real thing? Our leadership brand represents how people perceive us as leaders. A strong leadership brand will open doors and help you to influence people and achieve your goals. A weak leadership brand will do [.]. The post 6 Great Ways to Build Your Leadership Brand appeared first on Thoughtful Leader.

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The Secret Weapon You Need to Scale Existing Enterprise Accounts

ProlifIQ

Landing a major enterprise account is a terrific achievement. And not just because of how complex the sales process is, but also because of how much opportunity enterprise accounts have for growth. Scaling an enterprise account is one of the best ways for a sales team to smash quota – far beyond just the next quarter. For example, retaining and growing an existing customer is less expensive than finding a new one.

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4 Key High-Performing Sales Coaching Techniques You Should Consider

Showpad

You’ve heard the phrase “nature versus nurture.” This theory differentiates between the talents and skills we’re born with and those we develop from outside influences. A knack for sales, for example, can absolutely be one of those things that a person is just plain born with. Growing up, someone might have won more raffle tickets than anyone else without seeming to try; now they blow their quotas out of the water with ease.

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The Secret Weapon You Need to Scale Existing Enterprise Accounts

ProlifIQ

Landing a major enterprise account is a terrific achievement. And not just because of how complex the sales process is, but also because of how much opportunity enterprise accounts have for growth. Scaling an enterprise account is one of the best ways for a sales team to smash quota – far beyond just the next quarter. For example, retaining and growing an existing customer is less expensive than finding a new one.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Financial Tips For Small Business Owners

Aepiphanni

Being an entrepreneur means that you have the flexibility to run your schedule and business your way. However, this much freedom also means that there is a possibility of getting off track once in a while —especially when finances are involved. If you’re looking for ways to better manage your money, here are five financial tips we recommend for small business owners: 1.

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Mar 19 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Salt Lake City, UT, US Organization: SmithRx As a Director of Customer Success, you will lead the Customer Success and Implementation teams. You will be accountable for customer satisfaction and retention of book of business. Build trusting relationships with client leadership. Manage client relationships ensuring expectations and deliverables are documented and met, key stakeholders are informed, and client satisfaction is achieved.

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The best templates for dealing with angry customers via email, phone, and chat

Zendesk

Angry customers are among the most challenging aspects of working in customer service. It’s hard to remember that “the customer is always right” when a customer is calling you names or cursing you out. Luckily, there are ways to prevent tense conversations from getting out of hand. Support agents should follow time-tested tricks for de-escalating situations and, if necessary, turn to effective call scripts and email templates designed to diffuse customer anger.

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5 simple ways to grow your email marketing list

Nutshell

Your email list is one of the most important assets you have, whether you run a small local business or a multinational corporation. Why? Because it’s yours. You built it. Social media followers are nice to have, and we definitely recommend engaging with your audience on platforms like Facebook, Instagram, and Twitter. (Or even TikTok , maybe). But you can’t rely on social media too heavily because you don’t control the channel—the social media companies do.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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A crash course in customer satisfaction

Zendesk

In our Customer Experience Trends Report 2020 , we uncovered a startling statistic: about 50 percent of respondents said they’d switch to a competing brand after just one bad customer experience. Fifty-percent customer churn is a death sentence for almost any business—which means it’s time to prioritize customer satisfaction. It doesn’t matter if you’re a Fortune 500 company or a mom-and-pop shop up the road.

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Product-Market Fit: How to Define, Measure, and Achieve It

SmartKarrot

Many times, companies do not understand why they fail to meet customer needs. A huge reason is a Product-Market Fit. When people fail to realise the need correctly in the market or fail to fix a product goal, it is where there is no cohesion between markets and products. Product-market fit is when your product fits your customers like a glove, and they become your salespeople.