Customer Think
APRIL 13, 2023
With the average B2B purchasing journey taking approximately 350 days, it’s no wonder it is synonymous with being both long and laborious. But it doesn’t need to be. And the complexities that may at first seem like bumps in the road, should instead be viewed as opportunities to create a better experience.
Zendesk
APRIL 13, 2023
Designing the best customer experiences and providing customer service is a day-in and day-out job. Building relationships, practicing patience, righting a wrong, and figuring out how to streamline operations all represent the hard work that our customers do again and again with their customers. (This remains true with the advent of ChatGPT and generative AI.
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The Center for Sales Strategy
APRIL 13, 2023
Accountability falls under two categories: the things we do and the things we do not do. We often discuss accountability related to what’s accomplished, but do you truly take the time to hold yourself accountable for what doesn’t get done? As a leader, accountability begins with you. You set the example. So, do you hold yourself accountable as often as you hold your team accountable?
Customer Think
APRIL 13, 2023
Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
LinkedFusion
APRIL 13, 2023
Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. If you are considering adopting a marketing strategy, one marketing strategy worth considering is account-based marketing.
Customer Think
APRIL 13, 2023
Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, aimed to uncover the most prevalent trends in cu.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
APRIL 13, 2023
One of the most common questions marketers get asked is how they can personalize their outreach more effectively. The importance of personalization has been growing for years, but most companies haven’t mastered it – and the amount of data available is growing faster than most marketers know what to do with.
ACT
APRIL 13, 2023
Blackberry, Nokia, Kodak, Toys-R-Us — what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result, their competitors left them behind. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning.
Arpedio
APRIL 13, 2023
Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. The goal of stakeholder management is to achieve shared objectives and create positive outcomes for all stakeholders involved.
PandaDoc
APRIL 13, 2023
If you’re above the age of, say, ten, then you must have heard the terms “invoices” and “statements” before. Here’s an (unproven) fact: the number of times these words have hit your ears is directly proportional to how old you are. (For example, if you’re 25 years old, you’ve likely heard these terms at least 25,000 times by now.) Nevertheless, no matter how many times you’ve crossed paths with invoices and statements, whether the words were written or said aloud, do you really know what they me
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Strategic Planning and Management Insights
APRIL 13, 2023
How do you valuate a small business?
Customer Think
APRIL 13, 2023
We all know that “all customers are not created equal” because some represent significantly more value than others, but have you also examined their variations in propensities to complain (PTC)?
SmartKarrot
APRIL 13, 2023
Role: Customer Success Manager Location: New York, NY, United States (On-site) Organization: Runwise As a Customer Success Manager, you’ll be using the Runwise platform to support property managers, supers, and owners. Creating and providing savings assessments for current clients. Finding continual chances for Runwise to strengthen their relationship with the client (new goods, new structures, general guidance, etc.).
Showpad
APRIL 13, 2023
In today’s data-driven business landscape, companies that can effectively use their data have a major competitive advantage. According to Forrester , businesses that use data to make decisions are 58% more likely to beat their revenue goals. Yet, 79% of companies say they struggle to take insight-driven action on their data in real time. Businesses are 58% more likely to surpass revenue goals when they make data-driven decisions.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SmartKarrot
APRIL 13, 2023
Role: Customer Success Manager Location: New York, NY, United States (On-site) Organization: Runwise As a Customer Success Manager, you’ll be using the Runwise platform to support property managers, supers, and owners. Creating and providing savings assessments for current clients. Finding continual chances for Runwise to strengthen their relationship with the client (new goods, new structures, general guidance, etc.).
SmartKarrot
APRIL 13, 2023
In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. In this blog, we will introduce you to some of the most influential and visionary account management leaders who are shaping the industry with their innovative strategies, thought-provoking content, and inspiring stories.
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