Fri.Sep 17, 2021

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Motivating Salespeople in a Hybrid Environment

Sales Readiness Group

Many companies are wrestling with the question about what their future work environment looks like as they emerge from COVID-19 restrictions. Preferences are mixed, but many employees want to keep working from home at least part of the time.

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5 Ways to Design People-Centric Customer Service Training

Customer Think

People like helping people. The work of customer service—brightening someone’s day, solving a problem they’re facing, connecting them with the information they need—can be its own reward. It just feels good. The challenges of the last 18 months haven’t altered that fundamental truth, but they have complicated the customer service equation: • 24/7 omnichannel customer […].

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Weekly Roundup: Enough Pipeline to Meet Quota, Importance of Candidate Feedback + More

The Center for Sales Strategy

- MOTIVATION -. "Don't worry about failure. You only have to be right once.". - Drew Houston. - AROUND THE WEB -. > Does Your Sales Team Have Enough Pipeline to Make Quota? – Selling Power. Sales managers, there’s no way to sugar coat this: Most B2B sales leaders (69%) reported that their teams did not have enough pipeline to hit quota. Don’t get me wrong — I realize that sales managers have the hardest job in our profession: Revenue executives have an insatiable appetite for data; HR demands

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Four Steps to Conquering CX Today and in the Future

Customer Think

In 1965, Intel Co-Founder Gordon Moore famously said, “The number of transistors in a microchip doubles about every two years though the cost of computers is halved.” Now dubbed “Moore’s Law,” the statement has been applied broadly to describe the rapid pace of change in technology. Nowhere is the spirit of Moore’s Law more applicable […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk

A lot goes into delivering a great customer experience (CX), but it can be hard to know where to make the most strategic investments. To help businesses make good, data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success. The findings for midsize and enterprise companies based in the Asia Pacific (APAC) region are summarized in this report: The State of CX Maturity among Midsize and Enterprise Companies: Research Shows Advancing CX Maturit

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Customer Journey Mapping Tools in 2021

Customer Think

Before we dive into customer journey mapping tools, we must keep in mind that, by itself, journey mapping is not a customer experience product or service. A journey map is a visual representation of your end-to-end customer experience. Thin.

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Matching Price To Shopper: 5 Ways AI Can Help, Now

Customer Think

Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half of all retailers. In 2020, 58% of top retailers said they planned to implement some form of AI pricing technology by the end of 2021, according to research conducted for Revionics, a pricing technology […].

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Report: The State of CX Maturity among SMBs of North America

Zendesk

The pressure is on for companies to continuously optimize their customer experience (CX). Small businesses with fewer resources are no exception, but it can be difficult to know where to make those strategic investments. To help CX leaders at small- and mid-sized businesses (SMBs) identify where they stand and build a roadmap for the future, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Customer Think

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. All organizations are somewhere on a spectrum from Naïve to Natural, with Naïve being the least customer-centric and Natura.

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Quip is Back and Better Than Ever

Quip

Last year, our team set out on a journey to make Salesforce available anywhere. We wanted to transform the way teams work together in the context of their customer data. Our mission was to help companies tap into their resilience, get back to growth, and collaborate seamlessly in a world where everyone's work situation was disrupted. But suddenly, "work from anywhere" was. everywhere.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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For CX success, re-evaluate your purpose

Customer Think

For CX success, re-evaluate your purpose May I offer a modest suggestion about CX? Here it is: The purpose of Customer Experience as an endeavor (a department, a practice, a field of study, etc.).

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7 Top KPI Software Solutions

ClearPoint Strategy

If you’ve landed here, you probably already know the vital role that key performance indicators, or KPIs, play in meeting your company’s strategic goals. KPI software has a supporting—yet still significant—role in that it gives you the ability to manage, visualize, and analyze the KPI data you collect. Without the right software to make KPI data meaningful—and simplify the analysis and reporting processes—your performance management efforts are likely to go off the rails faster than you’d expect

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Customer Think

The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. However, sometimes w.

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Sep 17 – Customer Success Jobs

SmartKarrot

Role: VP, Customer Success Location: Atlanta, GA, US Organization: CMSPI As a VP of Customer Success, you will oversee the management, growth, and increased engagement of existing merchant accounts. Hire and develop the best possible account management team, including an initial target of 3+ US Account Managers/Analysts within the first 12 months.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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7 Retail Pharmacy Business Trends You Should Know!

Customer Think

Being in the pharmacy industry, it is essential to know the retail pharmacy business trends. Not just in pharmacy but in any industry, keeping up with the ongoing trends is a must. Why? As it will help you in shaping your business for future situations. Before Coronavirus hit the world with a pandemic, the retail […].

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How to Measure Customer Experience: Top CX Metrics

SmartKarrot

Measuring customer experience is, perhaps, one of the most vital aspects of any business. And, it is even more important if you are a SaaS-based business. So the very first questio n that I would like to ask you is: Are you doing pretty well with your customer experience? Is there any scope for improvement? Do you use the right CX metrics to measure your customer experience?

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29 visually striking martech stack illustrations from the 2021 Stackie Awards

Customer Think

Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always delighted and inspired by the creative ways marketing teams visually represent thei.

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Building A Gig Mindset Means Changing How We View Work

Customer Think

Sometimes I wonder if Gig CX is the right name for the kind of flexibility that we see when applying the gig economy to customer service processes. The gig economy is generally seen as a very flexible way to design and manage labor, but most of the time this is seen negatively because risk is […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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4 Steps to Concept Testing Research

Customer Think

You’ve come up with some great ideas, and now you can’t wait to bring them to life and watch your sales soar. But for that to happen, your customers need to love it too. So how do you know if they feel the same way? You guessed it: Concept Testing. There is really no way […].

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Are You Important To Your Customer?

Customer Think

I have to admit, and apologize to a few folks, I lost it in a meeting today. We were talking about an account strategy. The sales person wanted to meet with the top executives of a very large corporation. I’d been asked to help strategize this and help figure out how they attract the attention […].

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How Good Transaction Security Makes Online Shopping Easier For Customers

Customer Think

Selling online has transformed trade, allowing innumerable enterprises around the world to grow and thrive. E-commerce, on the other hand, opens the door to fraud. Unfortunately, online fraud and identity theft occur almost as regularly due to cunning crooks and poor consumer internet buying habits. Online transactions are always risky, but customers can take several […].

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How to Build an Educational App for Android and iOS in 2021-22?

Customer Think

A smartphone is such a revolutionary device and deeply impacts our lives; from bill payment to ordering stuff online, we can do anything with it. Now due to the evolution in technology, everything is within our reach. In terms of knowledge sharing works great as there are several e-learning solutions available on the iOS App Store […].

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.