How Does Social Selling Fit Into the Sales Process?
The Center for Sales Strategy
APRIL 18, 2022
While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling? While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful.
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