Fri.Apr 21, 2023

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How automation is reshaping the post-pandemic retail landscape

Customer Think

Introduction Though the pandemic is over, the retail industry is still contending with serious challenges when it comes to demand. Economic uncertainty and skyrocketing inflation are making consumers more conservative with their finances, as well as more particular about their in-store experience. Now more than ever, customer service can make or break consumers’ purchases.

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Understanding Customer Behavior and Preferences

Nutshell

Wouldn’t it be awesome to read minds and know what your customers are thinking? While Nutshell isn’t capable of the art of mind-reading, we are well-versed in understanding customer behavior and preferences, and that’s kind of the same thing, right? By understanding customer behavior and preferences, you can better understand your audience and use that knowledge to craft effective marketing and sales campaigns that engage your audience and improve your bottom line.

CRM 62
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Bad behaviour: why businesses struggle with customer loyalty

Customer Think

We want to go out on a limb here. From our experience, most brands that struggle with customer loyalty spend too little time focussing on what they are doing internally. Fixing issues with loyalty is difficult. And it’s made worse by bad behaviours tha.

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Identifying New Market Opportunities

Nutshell

As a successful business, you should always be on the hunt for new opportunities to wow customers and clients. By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

Customer Think

TweetLinkedInShareEmail There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline.

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success. Keep reading to learn how to measure campaign performance with a CRM to maximize your marketing ROI.

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How to Improve Efficiency With CRM Automation

Nutshell

Sales and marketing automation offers a variety of benefits for different aspects of your business. Chief among them is improved efficiency. From data collection to streamlining workflows, using automation to improve efficiency can positively impact your business. In this post, we’ll look at specific areas where sales and marketing automation tools can increase efficiency and leave a lasting, positive impact on your business.

CRM 62
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You Too Can Be As Good As Amazon…Maybe!

Customer Think

For a number of years, I’ve preached that our customers no longer compare us just to our direct competitors, but instead to the brands they enjoy doing business with the most. In other words, the ones that provide the best customer service and experien.

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8 Methods for Collecting Customer Data

Nutshell

You’ve identified the customer data you want to collect, but now it’s time to actually go out and get it. But how? Identifying the best way to collect customer data can be challenging, but ultimately, the juice is worth the squeeze, and the process can lead to better business growth. Let’s take a look at a few tried and true customer data collection methods that can help you learn more about your audience: Table of Contents Interviews Online Analytics Online Forms Transactional Data Customer Fee

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Create A Frictionless Customer Experience with Explainer Videos in 2023!

Customer Think

Welcome to the world of 2023, where customers have endless options and limited patience. In this fast-paced digital era, businesses constantly strive to provide a frictionless customer experience to stand out. Admittedly, making the entire customer journey as effortless and delightful as feasible is an aspect of creating a frictionless customer experience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Makes A Strong Climate Action Plan? 6 Local Government Climate Action Plan Examples

Envisio

Climate change is perhaps the most pressing existential issue of our modern age. The impacts of climate change are already being felt around the world, from extreme weather events like hurricanes, floods, and wildfires, to the loss of critical ecosystems such as coral reefs and rainforests. These changes are not only affecting natural systems but also social and economic systems–exacerbating poverty, food insecurity, and global inequality.

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Benefits of Digitalizing Your Key Account Management Program

DemandFarm

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. Large organizations rely on technology to streamline their processes and improve their efficiency – and are constantly looking for tools that can help them in this regard. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

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5 Ways to Harness the Power of LinkedIn for Your Job Search

Strategic Communications

Job seekers can think of LinkedIn as a search engine. Their goal should be to show up in searches that recruiters, HR pros, and hiring managers use to find talent. There are five primary things job seekers need to do to increase their odds of showing up on these searches (without their current employers or colleagues knowing they’re in job search mode).

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How to Make Virtual Training More Engaging: Your 7-Step Guide

CMOE

Staff training is integral to fueling growth and purpose among members of the workforce, and eighty-one percent of training and development departments embrace a people-centric culture. However, as more companies and industries move to flexible work environments and hybrid schedules, business professionals have shifted how they approach workforce training.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Their sheer financial volume highlights their importance to your business. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Apr 21 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Salt Lake City, UT, United States (Remote) Organization: Tava Health As a Customer Success Manager, you’ll Establish trusting relationships with important employer stakeholders, such as HR and Benefits Administrators. Take on new clients and take part in periodic review calls. Prior to measuring, monitoring, and frequently reporting progress, comprehend the aims of the consumer.

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success. You can do this through account planning. To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account

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REVEALED: The Benefits of Self-Service Business Intelligence Reporting and Analytics

SmartKarrot

As businesses strive to make data-driven decisions, self-service business intelligence (BI) reporting and analytics are becoming increasingly popular. This approach empowers users to access and analyze data on their own, without relying on IT or data analysts. By providing easy-to-use tools for data visualization, exploration, and reporting, self-service BI can save time and improve decision-making.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Rev Up Your Business with Revenue Intelligence: The Power of Deferred Revenue and Expansion Revenue

SmartKarrot

In today’s competitive business landscape, organizations need to constantly analyze and optimize their revenue streams to stay ahead of the game. This is where revenue intelligence comes into play, helping companies to gain valuable insights into their revenue performance, identify growth opportunities, and drive profitability. In this blog, we will explore two key areas of revenue intelligence: deferred revenue and expansion revenue.