Thu.Jan 19, 2023

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I Just Hired a Green Salesperson. Now What?

The Center for Sales Strategy

Starting a new job can be nerve-wracking, especially in sales, where the pressure is on to deliver results from day one. As a manager, it's your job to not only set your new hires up for success but also to ensure they are a good fit for your team and company culture. While experience and skills are important, don't underestimate the power of raw talent — it's often the key ingredient to a successful salesperson.

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Why Your Company Should Invest in Inbound Sales During a Recession [Expert Insights]

Hubspot Sales

A successful sales process is still possible during economic downturns, even if it seems like all of your prospects are shutting their doors. You’ll likely apply the inbound sales method, where your process will become more focused on and customized for each individual lead. In this post, hear from Dan Tyre , a HubSpot Marketing Fellow and expert on inbound sales, to learn why using the method is effective and important during a recession.

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Becoming a Unicorn Company: What Top Tech Startups do Differently

Force Management

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story.

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Win at Digital Transformation By Connecting Portfolio Management and Value Stream Management 

Planview

No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints. However, many digital transformation initiatives struggle to deliver the expected financial value, with more than half lagging behind original estimates, according to a Gartner survey of CIOs.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Buyers Decision Process | Beginner’s Guide

Brooks Group

The buyer decision process is between various products and services on the market. These customer decisions occur using a type of economic analysis known as the buying choice, a cost-benefit examination in the presence of multiple alternatives. 5 Steps to Consumer Decision-Making Process The decision-making process of a product or service is similar to the decision-making process of consumers and businesses.

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Liquid Access Turns Loyalty Programs into Sharable Experiences

Customer Think

New SaaS platform shifts the paradigm on outdated loyalty programs

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10 Content Planning Tool FAQs And The Answers You Must Know

Agile CRM

Content Planning Software has evolved into a crucial element of any effective marketing plan in the modern digital environment. Businesses continuously produce and distribute content to engage their audience and provide results, including blog articles, videos, social media posts, and email newsletters. However, with so much content being created, it can be challenging to keep track of it all and make sure it complements your marketing objectives.