Becoming a trusted advisor by selling your company's expertise (not products)
The SAMA Podcast
MAY 18, 2021
SAMA will host a virtual symposium featuring Michael on Sept. 15, "The Challenge of Selling Expertise, Not Product: Transforming SAMs into high-value advisors supported by engaging digital content." Register here. LinkedIn: [link] In today's world of information overload and buyers who already know what they want (or think they do), strategic and key account managers need a way to elevate their customer conversations above the ground level.
Let's personalize your content