Wed.Mar 22, 2023

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Why You Should Upgrade Your Customer Service Strategy

Customer Think

Renowned architect, systems theorist, author, designer, inventor and futurist Buckminster Fuller said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” So what happens to a business or brand that can’t react to a changing model or environment?

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Setting Up Your New Sales Hire for Success: 5 Key Factors

Sales Readiness Group

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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You're Looking for Sales Productivity in the Wrong Place

RAIN Group

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.

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The Disconnect Between Sales People and Sales Tools

The Center for Sales Strategy

Many organizations rely on sophisticated sales tools to automate sales activities, manage sales pipelines, communicate better with leads, close more deals, and improve their sales team’s performance. That said, some businesses still struggle with adopting software for sales. The reasons vary, but most of the time, it’s due to a disconnect between their AE’s and these innovative sales technologies.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Network in Consulting (+6 Tips)

Hubspot Sales

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. If you’re a consultant looking for new opportunities, you should be actively networking.

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[Book Review] An Insightful (and Timely) Guide To Marketing Metrics

Customer Think

Source: Kogan Page Most marketers will readily acknowledge that effectively using metrics, analytics, and data has become critically important to successful marketing. Companies can now access a huge amount of data regarding the behavior.

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Starting a Trailer Rental Business: What You Need to Know

Customer Think

Have you ever considered owning a trailer rental business? If you’re someone who loves to drive and has a passion for entrepreneurship, starting a trailer rental business can be a profitable venture. With the right strategy and planning, you can earn a good income while being your own boss.

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How Startups Use CRM and Marketing Automation to Streamline Their Operations

ACT

Startups play a crucial role in economic growth and prosperity. In 2020, the global startup economy created nearly $3 trillion in value. From encouraging tech innovation to creating new employment opportunities, startups are a key pillar of modern society. Nevertheless, running a startup is like completing an obstacle course. From limited workforce to cash flow restrictions, most founders find their paths filled with roadblocks.

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How vendors help generating value with generative AI

Customer Think

The hype around generative AI, in particular ChatGPT is still at a fever pitch. It created thousands of start-ups and at the moment attracts lots of venture capital. Basically, everyone – and their dog – jumps on the bandwagon, with the G.

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CRM for Hospitals: How healthcare businesses grow

Insightly

Every business needs a way to keep track of and communicate with customers and prospective customers. That’s why customer relationship management software (CRM) was created to keep track of ongoing communications with customers and assist in marketing , sales , and customer service efforts. Medical practices and hospitals are no exception to the need for CRM.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Reasons Why Successful Teams Earn Your Trust

Customer Think

“So, you’re telling me that THIS customer is more important than all the rest?” And that I should give them preference over everyone else that walks in the door?” Read 3 Reasons Why Successful Teams Earn Your Trust. “But they’re a VIP”, she kept on say.

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Turning CX into a competitive advantage for SMBs

Zendesk

SMBs are in a great position to leverage their smaller size when adopting new tools and processes that support their scaling operations. That includes folding AI and automation strategically into the business, building powerful knowledge management and self-service engines, and supporting agents with support tools that enable them to provide human, front-line service for the thorniest issues.

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5 Insights on Bridging Brands and Consumers Through Customer Service

Customer Think

As a business owner or entrepreneur, you’ll be well aware of the significance of building relationships with your clients. Any business that wants to succeed must develop strong client connections, and providing excellent customer service is crucial to achieving that.

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How Marketers Can Make Strategic Adjustments to Drive Growth

SBI Growth

Previously, SBI Research reported that one of four tensions facing CEOs this year is Prioritizing customer acquisition, but deprioritizing Marketing spend. Our position remains that while attribution can be obscure, CEOs should resist the temptation to reduce marketing expenses. In recent exchanges with our audience, we uncovered perspectives and ideas relative to value-driven marketing and where to potentially cut back on underperforming channels.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Sales Pipeline Radio, Episode 335: Q & A with Mason Cosby

Customer Think

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

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Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata

Red Star Kim

I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). But I’m always on the look out for more that are relevant for professional services and practical. This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management.

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Beyond The Norm: Empowering Staff To Say “No”

Customer Think

Most service units focus on creating guardrails and consistency. This can create a lose-lose-lose for the customer, the employee, and the company via dissatisfaction, frustration, lost revenue, and negative word of mouth. You should encourage your staff and supervisors to intelligently go beyond the norm.

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Freshworks Embeds Generative AI to Help Customer Support, Sales and Marketing Teams Improve Quality and Efficiency

Customer Think

Freshworks extends its Freddy artificial intelligence strategy with the latest GPT large language models

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 non-obvious CX-driven companies that have expanded their influence sphere

Customer Think

March 20, 2023 Add to rss feed For the past few weeks,