Mon.Apr 19, 2021

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10 Things World Class Managers Do To Build a Healthy Sales Pipeline

The Center for Sales Strategy

As a sales manager, image how much better your life would be if you had access to the following: Better forecast accuracy. Improved sales performance. These elements are important, and delivering one or the other is not an option these days. Both are easy to achieve when you have a healthy sales pipeline.

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The Ins & Outs of Cold Emailing That Delivers Results

Hubspot Sales

Being wary of strangers is human nature, so striking up a conversation with someone you don't know can be imposing and awkward in literally any situation — especially when that conversation is a means to a financial end. That's why any form of cold sales outreach can be exhausting and ineffective when you don't know what you're doing — and that's not specific to active communication like face-to-face meetings or phone calls.

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What is a Customer Engagement Platform & Why Do You Need One?

SuperOffice

Did you know that 54% of consumers say there’s a need for improvement in customer service ? Long gone are the days of waiting on hold for a company to call you back. People want responses faster than ever. The secret to delivering a great customer experience is shifting your focus from simply serving your customers, to engaging with them in a seamless way.

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5 Stats to Know About 5 Common Sales Methodologies

Hubspot Sales

Choosing the right sales methodology sets the foundation for how you and your teams approach your sales process. If you focus on solution selling , your reps may give customized solutions to prospects that display how your product will meet their individual needs, whereas teams that use the outbound methodology may focus on outreach tactics like cold-calling.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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2×2 Matrix for Platform Scaling Strategy

Flevy

The phenomenal success of tech innovators using Platforms has spurred a desire in companies, from a greater variety of sectors and markets, to gain advantage of Product to Platform Transformation. This Transformation is based on the need to model businesses on a Customer-Centric Design approach. The need has arisen because the concept of Economies of Scale has become archaic and has been taken over by Economies of Unscale.

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Understand the Cultural Differences

Peter Simoons

Tip 8: Understand the Cultural Differences. When two people begin occupying the same space – as roommates or dorm-mates, as co-workers using the same office, as a couple living together – one of the many possible sources of conflict that can spring between them is the way they do things. One person may be messy, while the other is fastidious to a fault.

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7 customer service trends to follow in 2021

Zendesk

Companies have put customer service at the top of their priority lists for 2021, and with good reason. 77% of customers say they’re more loyal to businesses that offer top-notch service. But what does great customer service look like these days? Have customer expectations changed? Customer service trends 2021: Meeting changing customer expectations.

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Why You Should Segment Your Email Marketing List

ACT

Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position or other demographics so you can provide targeted communications based on a market analysis? While these traditional methods of just sending out what you want your prospects to hear may be sufficient for other marketing channels, they don’t take into account one major element of successful email marketing: your recipie

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Sales Playbooks Produce Results

Sales Outcomes

Sales playbooks are essential for the modern salesperson and sales teams that desire to perform at their full potential. They contain the best practices, messaging, strategies, tactics, knowledge, and tools that the sales team needs to execute the go-to-market strategy. Sales playbooks help onboard new hires and provide a framework for sales managers to accelerate pipeline quality and advance deals to closure through coaching.

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LIVE: Scenario Planning for a Post-Pandemic Future w/Lance Mortlock, Ernst & Young

Strategic Planning and Management Insights

As the pandemic continues to bring about new lockdowns and restrictive measure, many organizations are left scrambling to stay afloat. As it's been more than one year since the pandemic started, many simply didn't plan for this. And while the pandemic and restrictions will come to an end eventually, there will always be something else around the corner, ready to disrupt your business.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create an Empathy Map for Perfect Customer Understanding and Experience

SmartKarrot

Empathy is powerful- not only in business but even personally. Empathy means understanding another person’s experience from their perspective. Empathy drives actions, decisions, and creates a culture that is prosocial. When a business becomes empathetic for customers, they produce products that will help alleviate their concerns. Empathy for customer success is all about understanding what needs people around you have and providing them the same.

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The Goldilocks Effect: What It Is & How to Apply It

Hubspot Sales

Just about everyone is familiar with Goldilocks and the Three Bears. If you aren't, it's the story of a little blonde girl who commits breaking and entering — a felony — so she can explore a family of talking bears' home, eat their food, break their furniture, and nap where their child sleeps. There are three bears, each of whom has its own bowl of porridge, chair, and bed.

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April 19 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Experience (CX) Location: Austin, TX, US Organization: Dover Fueling Solutions As a Director of Customer Experience, you will conduct market research and competitive analysis to develop a CX strategy and initiatives roadmap that drives differentiation. Engage and enable the organization in managing customer relationships, revenue, and profit.

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12 creative ways to catch your prospect’s attention in a sales email

Nutshell

Cold emailing is hard. And yet, a lot of salespeople do it. That’s actually what makes it hard. Because you need to cut through the noise. You need to stand out. You need to be able to hook your reader and show value quickly. So what do you do when those outdated templates you found on Google don’t work? You get creative! Here are 12 ways to be different (in a good way) when sending cold sales emails.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.