Tue.Apr 18, 2023

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As US Consumers Get More Cautious, Consider These Ecommerce Strategies

Customer Think

As consumer spending slows and consumer confidence shrinks in the U.S., it’s time for ecommerce businesses to take a fresh look at data-driven strategies for delivering best-in-class CX, enhancing or expanding their sales channels, and optimizing value for customers.

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What is a customer journey map? How to create one + templates

Zendesk

Every business wants to understand what makes buyers come and what makes them go. Customer journey mapping is a simple yet powerful way to gain those insights. A customer journey map frames customer behavior as a story, providing a visual overview of the experiences consumers go through when interacting with a company. Much like the plot of a romance movie, a customer journey map starts with a consumer who has an unmet need, leading to a fateful encounter with a company that either turns into a

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The Omni-Channel Transition is Accelerating – Can You Keep Up?

Customer Think

As we continue to navigate the new normal shaped by the social and economic upheaval of the last few years, customer expectations have shifted, permanently. More than ever, the quality of experience companies can deliver for customers will depend on their ability to not just maintain, but to level up their digital capabilities.

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How Do You Bring Back the “Magic” of Selling With Your Team?

Revenue Storm

The multitude of changes that COVID-19 has created within the sales profession has been well documented. Remote work has erased the benefit of tenure and outside experience to a degree, making interactions stale, boring, and ineffective in many instances. Sales organizations have lost their “magic.” They have lost the ability to create a sense of wonder within the client and the differentiation that results from a sense of showmanship.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Why Sellers Need to Take a Value-Based Approach

Customer Think

Now is the time for the skill set, mindset, and tool set of ValueSelling In addition to the economic inflation we’re all facing, there’s inflation of information, too.

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3 Things Every Sales Manager Must Do to Become a Sales Leader

The Center for Sales Strategy

As a former sales manager and c-suite executive leader, and now working alongside sales managers to help them grow their teams, I know that a sales management career can really make an impact. Sales managers are your frontline leaders. They work with their teams to focus on goals and objectives for the organization. Sales managers direct expectations, show people and instruct people in ways to achieve the company goals.

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How Continuous Improvement Influences Sustainability Efforts

Kainexus

Environmental sustainability is a critical issue facing the world today. While there are many ways to address this issue, continuous improvement offers an effective approach to help individuals and organizations achieve long-term sustainability goals. Continuous improvement involves constantly assessing and improving processes and systems to achieve better outcomes.

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ChatGPT meets Lean Marketing

Customer Think

There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact.

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Process Improvement Techniques for Operational Success

Kainexus

Leaders who want to develop a culture of rapid continuous improvement have many tools at their disposal. So many that it can be challenging to keep them all in mind when deciding how to execute an opportunity for improvement or address a difficult challenge. Most organizations don't use all of these techniques simultaneously, but each can be remarkably effective when applied to the right situation.

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Competitive Intelligence And ChatGPT To Help Create Valuable Insight

Customer Think

ChatGPT is a powerful tool that’s starting to reshape how we all work, live, and to an extent, how we do business. AI is making moves. It’s up to us to keep up or get left behind. This article is all about competitive intelligence and ChatGPT.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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2023 Spring Product Roadmap

Nutshell

Here at Nutshell, we launched into the new year by announcing several exciting features. You can now use Nutshell Forms to gather all the information you need from your leads right from your website and learn more about your website visitors with Nutshell Analytics. Our product development team is hard at work bringing even more improvements to you, our customers, that will help you gain valuable insight into your processes and data so you can drive greater growth for your business.

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Customer Think

FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a p.

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Turbocharge your CX with Zendesk and AWS

Zendesk

The pandemic dealt some heavy blows to the retail industry. Lockdowns, short tempers, and supply-chain issues were just a few of the challenges that business owners have faced over the past three years. But retailers who got creative—and engaged with their customers in new and innovative ways—surged past the competition. Learn how to boost your retail CX with Zendesk and AWS.

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Trends In Fitness App Development Market In 2023 And Beyond!

Customer Think

In the past few years, the fitness industry has seen a drastic transformation with the emergence of technology-driven solutions, particularly through fitness apps. With the rise in popularity of smartphones and wearable devices, the fitness app development market has undergone explosive growth.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Top ten ways to ask clients for a review

PandaDoc

Every marketer can tell you the main principle for building a successful brand presence and credibility: show, don’t tell. And what can be a better way of showcasing your competence than letting your clients speak for you? Client reviews have become an indispensable source of proof that your business is good at what it does. At the same time, it’s a clear signal to other prospects looking to conduct business with you: 49% of clients use online reviews as a basis for decision-making, while 60% al

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How to Support Customer Service Agents in Times of Stress

Customer Think

Working in customer service is one of the most stressful jobs you can have, so it’s no wonder that so many customer service agents eventually have to deal with burnout. How can you support your customer service team in these times of heightened stress? How can you decrease employee turnover while simultaneously boosting performance?

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3 Simple Ways B2B Sales Can Use ChatGPT – Examples

QYMATIX

As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying behaviour. Take heart; you’re not alone. The solution lies in AI. Have you heard of ChatGPT? Here is where AI for B2B sales shines.

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The connection between flight simulators, agent attrition and better outcomes – Interview with Brian Tuite of Zenerate

Customer Think

Today’s interview is with Brian Tuite, the cofounder & CEO of Zenarate, a leader in developing top-performing customer-facing teams through AI Conversation Simulation. Brian joins me today to talk about agent turnover and attrition and how much of.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Become a Compassionate Leader – 3 tools

MDI Training

How to Become a Compassionate Leader in 3 Steps At MDI, we not only develop others, but also ourselves. That’s why our CEO Gunther Fürstberger attended a three-day seminar by systems researcher Peter Senge in Stockholm, where he gained some insights. He reports on his experiences in this blog post. The Compassionate Leadership Masterclass Peter Senge wrote a classic of leadership literature in 1990 with “The 5th Discipline” When I read that he was giving a 3-day seminar in Stoc

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Customer Experience Maturity: Part II

Customer Think

The CX maturation process needs to start with a clear articulation of business objectives.

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Conducting Competitor and Market Analysis for Creating Your Sales Strategy

Nutshell

To create an effective sales strategy, you need to know who your competitors are and how you stand out from them. With this knowledge, you’ll be better able to create a strong value proposition, develop compelling messaging, and choose the right sales techniques. In this post, we’ll discuss competitive and marketing analyses and how to conduct them to help with creating your sales strategy.

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Clickatell Announces World’s First Chat Commerce Platform as a Service (CCPaaS)

Customer Think

Brands utilizing CCPaaS can provide rich commerce experiences for consumers in any mobile messaging channel

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Apr 18 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Seattle, WA, United States (Remote) Organization: CommerceIQ As a Customer Success Manager, you’ll focus on how we can leverage our products and services to help our clients achieve their ecommerce needs as we work with them to learn what those needs are. Become an authority on the CommerceIQ platform and assist clients in implementing best practises to meet their objectives in business.

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How AI-Powered Customer Sentiment Analysis Software Enhances Brand CX

Customer Think

The internet never closes, even if your physical locations do.

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6 Things to Keep in Mind to Scale a Customer Success Team

SmartKarrot

“When the customer comes first, the customer will last.”- Robert Half Scaling a customer success team is essential for Saas and technology companies to be able to successfully derive value to customers through their product and service offerings. However, identifying the proper steps to expand your team can be challenging. As your customer base grows, business leaders must know the latest and best practices to ensure low customer churn rates and high product renewals.

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Connected Apps Ecosystem in Digital Account Management

DemandFarm

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. This includes contact discovery tools, sales intelligence or conversational intelligence tools, marketing automation tools, customer success tools and revenue intelligence tools.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Email CTA: Guide to using email marketing campaigns effectively

Apptivo

1. What is a call to action (CTA) in email marketing? 2. Why is a CTA important for a sales email? 3. Best Practices for Writing email CTA 4. Tips to use CTA effectively in your email marketing 5. How to craft the perfect CTA in an email marketing campaign? 6. Conclusion Every email has an objective. A key goal for email campaigns should be to inform subscribers of a product update, an upcoming event, or the most recent discounts.

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Four Key Drivers Impacting The Democratization Of Automation

Customer Think

Automation transforms businesses by streamlining processes, improving efficiency, and reducing costs. As technology advances, there is a growing trend toward the democratization of automation.