Tue.Dec 21, 2021

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2022 Will Change the Status Quo in Customer Experience. Here’s How

Customer Think

Almost two years into the COVID-19 pandemic, customer experience (CX) is more important than ever. In fact, 59% of consumers now care more about CX when they decide what company to support or buy from than they did pre-pandemic. In 2021, businesses began to rise to the challenge; according to a recent Forrester study, the […].

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10 Traits All Great Leaders Possess

Hubspot Sales

This post originally appeared on HubSpot's Agency blog. For more content like this, subscribe to Agency. Think back to the best boss you ever had. What were they like? What made them so great? Odds are, their "X factor" was an embodiment of key leadership traits — ones that inspired, motivated, and empowered everyone around them. It's these traits that transform mediocre leaders into outstanding ones.

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Why responsible marketing makes commercial sense for charities

Customer Think

The charity sector is often reluctant to talk about commerciality, but that doesn’t mean it’s not important. Ultimately, a charity needs to encourage people to donate, which means finding the right audience, communicating clearly to them what the charity does or what the cause is, and then encouraging them to donate – all of which […].

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A Year in Review with The Improving Sales Performance Livecast

The Center for Sales Strategy

In October of 2020, as live streaming media began to gain traction on platforms like LinkedIn and Facebook, we launched the Improving Sales Performance livecast. This livecast gave our audience an opportunity to hear from various thought leaders, experts, and industry gurus, who shared their insight, tips, and knowledge on several topics that help companies improve sales performance.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Harnessing AI to Amplify Your Affiliate Marketing Program

Customer Think

Image Source AI (Artificial Intelligence) is something that used to belong firmly in the realms of science fiction. Yet now, it is widely accepted and often integral to many aspects of how we do business. Our businesses use it for everything from spam filters to managing inventory turn over. And in ecommerce, we use it […].

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Making spirits bright: 5 ways to support your CX team during the holidays

Zendesk

It’s the holiday season, and this year is looking like one to remember. Thanks to supply-chain issues, popular items were out of stock or delayed before the shopping season even began. I bought a fancy scarf online in October, thinking I was going to beat the rush. Within a week, I had a backorder email. Two weeks later, no word—until about a month had passed, and my order was finally canceled.

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Five sales trends to watch for 2022

Zendesk

We’re well into the final quarter of 2021, and that means it’s time for the fiscal year to wrap up, year-end statistics to flood in, and 2022 strategizing to begin. Just like last year, though, sales are in a unique place as buyers continue to work remotely, online sales increase, and the pandemic leaves companies on edge. Despite everything, your company’s goal for the coming year is probably the same as always: to grow and increase sales revenue.

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6 CX trends uprooting 2022 planning

Customer Think

There are evergreen CX trends like omnichannel, digital, self-serve and personalisation that are part of the strategic fabric of every customer-centric business. They have been shaping customer experience plans for years. These trends have gradually ch.

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Our Top 10 Sales Management and Leadership Posts of 2021

Sales Readiness Group

It's been quite a year for sales leaders across the country. Before we gaze ahead to 2022, we want to take a quick look back at 2021, and remember how far we've come. We entered the year with so many challenges and opportunities and tried to share with you what we were learning along the way. Here are some of our most-read posts of the year. We hope that implementing some of these strategies and tactics made your sales teams run more smoothly in 2021.

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7 Ways to Repurpose Your Online Event Content

Customer Think

Have you ever spent hours preparing for an online event? You put in effort, gather lots of valuable information, you might even create tools. And then? Within an hour or two of the event being over, it’s all gone! OK, so this is where repurposing content is brilliant; all that effort you put in needn’t […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Strategic Management In Healthcare: 5 Things To Consider

ClearPoint Strategy

In healthcare, things change quickly. Some hospitals and healthcare organizations believe that’s a reason to avoid strategic planning—because the change lurking just around the bend is sure to derail even the best-laid plans. But the truth is, a strategy can be your best resource in times of change, as long as it’s grounded in your mission and vision.

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Secrets Revealed: How to Be Distinctive from Your Competition and Win!

Customer Think

There is a saying that says, “Imitation is the highest form of flattery,” and it is. However, it is also a losing strategy when you are working at winning over customers from the competition. Finding a way to stand out is the secret to long-term cus.

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Forrester Consulting TEI study evaluates the ROI of Zendesk

Zendesk

Zendesk commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Zendesk. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed seven Zendesk customers. In this study, Forrester lays out the benefits and costs of Zendesk, with the analysis pointing to benefits of $31.2M over three years versus costs of $8.1M, adding up to a net pres

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How EDI Integration is Enabling Businesses to Drive Value

Customer Think

Electronic Data Interchange (EDI) is a technology that enables companies to exchange business documents in a standard electronic format between partner ecosystems. By replacing paper-based documents or records such as purchase orders or invoices, EDI allows business users to transact faster, and ultimately transform their ease of doing business. Along with that, it allows businesses […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Count Down to 2022: Improve Your Customer Advisory Boards

Farland Group

As we look to 2022, we are clear that meetings will continue to be online and hybrid, but very few will be purely in-person. Here are some tips on how to think about planning for your 2022 Customer Advisory Board meetings: Plan for Hybrid and Adjust. Gone are the days where Customer Advisory Board members will miss meetings if they cannot attend in person.

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Why Customer Success Now Demands a Seat at the Table

SmartKarrot

Customer Success (CS) roles and dedicated CS teams have risen in these last few years. In 2019, there were 40,000 CS job vacancies available in the UK alone, and the number is constantly growing with increasing competition in the SaaS market. So in 2021, it’s time that CS is provided with a seat at the C-suite table and made part of CXO conversations.

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Greetings for the Season

Vantage Partners

Best wishes to you and yours for a joyous holiday season—and a prosperous 2022—from all of us at Vantage Partners.

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

CRM system is one of the most critical tools businesses can use to drive sales and improve customer service. But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. And yet, only 32% of general contractors are using CRM in the US, according to a survey conducted by JBKnowledge. However, companies are slowly (but surely) adopting robust CRM systems.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Use these KPIs to optimize your customer service efforts

Insightly

It’s not easy being in customer service. . In addition to solving customer problems, customer service professionals need to deliver a positive customer experience in everything they do, whether it’s offering technical support, sharing additional information to help customers maximize their investment in your product, or simply listening with empathy.

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Sales growth rate: Calculation + growth strategies

Zendesk

There’s a lot of debate as to what makes a business “successful.” Is it money? Is it household-name branding? Is it longevity? All may seem like markers of a successful company to the general public. But what makes a business succcessful in the eyes of other businesses? A soaring sales growth rate. We know the last thing you need is yet another sales metric to track, but since the rest of the business world will be watching your sales growth rate, you’ll want to keep an eye on it as well.

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Use these KPIs to optimize your customer service efforts

Insightly

It’s not easy being in customer service. . In addition to solving customer problems, customer service professionals need to deliver a positive customer experience in everything they do, whether it’s offering technical support, sharing additional information to help customers maximize their investment in your product, or simply listening with empathy.

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Dec 21 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success Location: Columbus, GA, US (On-site) Organization: Global Payments Inc. As a Vice President of Customer Success, you will lead the team responsible for building and sustaining the strategic relationship with the customers and the revenue. Maintain a high level of knowledge and understanding of the industry, business, market.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Use these KPIs to optimize your customer service efforts

Insightly

It’s not easy being in customer service. . In addition to solving customer problems, customer service professionals need to deliver a positive customer experience in everything they do, whether it’s offering technical support, sharing additional information to help customers maximize their investment in your product, or simply listening with empathy.

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Why companies migrate help desk software and how to do it right

Zendesk

For many businesses, migrating support operations to new help desk software can be intimidating. That hesitancy can be rooted in fears that the process will be too challenging, expensive, and time-consuming. And when using old help desk platforms, companies often ignore the flaws and limitations. That willingness to “make do” and kick the can down the road is a very human quality.

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What Is Lead Management Process?

Apptivo

In marketing, lead generation and qualification is a primary process as it initiates and confirms the interest of a customer towards a product or service. Customers are the backbone of any business and to keep the business running, salespeople must ensure that there is a proper inflow of qualified leads that have a higher chance of converting into customers.

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8 SaaS Business Examples That Excelled in Email Marketing

SmartKarrot

Email is perhaps the most effective communication channel to get in touch with customers. According to CampaignMonitor , well-drafted and interpreted emails generate $38 revenue for every dollar spent, making 3,800% ROI. . This goes to show the importance of emails for SaaS companies. With the help of email, you can introduce a new product, send an event reminder, notify customers their order has been shipped, remind them to make payments before the due date, aid their work with your tool by uti

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.