Sun.Mar 26, 2023

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Why use marketing automation? Exploring marketing automation benefits

Insightly

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. With marketing automation, teams are able to perform key marketing functions—planning, execution, and reporting of marketing campaigns—in a more efficient and accurate manner at scale and measure performance.

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Can We Build Relationships Without Trust?

Peter Simoons

The saying goes: “Trust comes on foot, but leaves on horseback”. In other words, trust takes a long time to build and can be destroyed in a minute! Trust is a soft skill, but it can be brutally hard when it is not there. Trust is agile in the sense that we can work on our trustworthiness but we can not force someone to trust us. Trust has an impact on speed and cost as well.