Account Management Skills

DECEMBER 10, 2024

Welcome to episode 127. Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, Ive been reflecting on the superb guests Ive had on the show. I thought Id select a handful of soundbites from this years podcast episodes to share with you. This isnt a comprehensive list – there have been so many standout moments – but these clips include tips, advice, or insights that stayed with me.

Account Management 40

Account Management Profitability Client Relationships Decision-making 40

Hubspot Sales

DECEMBER 10, 2024

Imagine if you could pinpoint when youll have the cash flow to hire another employee, or how a supply chain disruption would affect your business. As a small business owner, Im not a financial expert and I cant predict the future. What I cant learn or do myself, I automate. Thats how I started using AI for financial forecasting. While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions.

Finance 52

Finance Decision-making Supply Chain Small Business 52

SBI Growth

DECEMBER 10, 2024

Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark. In fact, 74% of companies that overperform on revenue have clearly defined ICPs, according to SuperOffice. An ICP isnt just another business buzzword it's your ticket to zeroing in on the customers who not only want what youre selling but wholl also stick around and make it worth your while.

B2B 62

B2B Sales Training Sales Management Management 62

Revegy

DECEMBER 10, 2024

A unified brand voice is more than a stylistic choiceits a strategic advantage that directly influences sales. Social media provides businesses with a powerful platform to engage with audiences, but the noise and competition are relentless. A consistent brand voice across all social channels cuts through the clutter, building trust, fostering connections, and ultimately driving […] The post Speak with One Voice: How a Unified Brand Voice on Social Media Drives Sales appeared first on Reveg

Media 59

Media Sales 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Vantage Partners

DECEMBER 10, 2024

At the end of the day, winning in a tight market isnt just about understanding customers and solving problems; it's about doing it better than others.

Marketing 83

Marketing 83

Kainexus

DECEMBER 10, 2024

We get the chance to chat with managers and leaders who are faced with a wide variety of business challenges. One of the most common is the struggle to make meaningful change that lasts rather than quick fixes that dont stand the test of time. From the process operators point of view, things are changed frequently but rarely improved. This post is all about how to change that by adding structure, using supporting tools, and applying a few tips that have served our customers well.

Management 52

Management 52