The Six Principles of Influence And How to Use Them To Become A 10x Sales Rep or Marketer
Drift
NOVEMBER 5, 2020
Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or – if we’re lucky – we’ve already found that elusive bright spot, and now all we have to do is double down on it. But long before we were trying to understand human behavior in the digital world, psychologists like Robert Cialdini were studying it in the social realm to understand how humans make.
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