Customer Think
DECEMBER 14, 2021
Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction and engagement tools for digital companies. According to data gathered by industry experts […].
Hubspot Sales
DECEMBER 14, 2021
It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue. That's why I read and summarized his best-seller for reps who have limited time to spare — but still want to sound like they've kept up with the latest sales reading list
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Customer Think
DECEMBER 14, 2021
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the driving forces in the newest rise of eCommerce. When the lockdowns were announced worldwide, people had to look for a way to purchase their necessities within the confines of their own homes. While others brought […].
Revenue Storm
DECEMBER 14, 2021
I will admit, I am frustrated to see such an important activity – sales coaching – become an overused and generalized term. In fact, many sales leaders will say, “Of course I do sales coaching. I meet with my salespeople for an hour each week.” As though just talking to their salespeople is sales coaching. Plus, too many training workshops on how to coach are about “when the salesperson says this, you should say that.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 14, 2021
One of the primary responsibilities of a leader is our ability to enable our teams to fuel their creativity and drive innovation. Kevin Roberts (who used to be the CEO and later went on to become the Executive Chairman of one of the most creative organ.
Help Scout
DECEMBER 14, 2021
When backed by human support, customer self-service is key to delivering excellent support. Here's what you need to know to get started.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Farland Group
DECEMBER 14, 2021
As we near the end of 2021 , I want to share my word of the year. At the end of 2020, I wrote about adaptability , and while there are many words I could use to describe my 2021 (because it has been quite the year!) the one that sticks out for me is virtual. Yes, we were all virtual throughout nearly all of 2020, but this year we really dug in on the virtual aspects for customer advisory board meetings in our work at Farland Group.
Customer Think
DECEMBER 14, 2021
When customer support strategies contribute to creating happy customers, magic happens for companies. But to what degree is customer support truly reinforcing a great customer experience (CX) within today’s businesses? New research commissioned by Mitto examining the state of the customer experience highlights that there’s still room for improvement when it comes to the role […].
Zendesk
DECEMBER 14, 2021
We’ve all heard the phrase “time is money,” and in the sales world, this axiom resonates loud and true. In every company, sales teams work tirelessly to refine the process of persuading customers to buy faster each year. Time is a valuable parameter to measure, and not only in regards to your sales teams and their productivity. The lag time between when a potential customer hears about your brand to when they finally purchase your product or service—that’s time in limbo and money down the drain.
Customer Think
DECEMBER 14, 2021
Many presales and sales practitioners say they are skilled at doing demos – but are they? Organizations that achieve Level 12 enjoy remarkable scaling and amplification results and establish substantial competitive advantages vs. their peers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
DECEMBER 14, 2021
Backordered for months, the couch Sasha ordered had finally come for delivery. Her doorway was narrow, but she had a plan. Which involved, well, a gymnastics routine of flipping and squeezing the boxed couch. Doorway conquered, she gazed down her mile-long hallway. Deep breath, she thought, and hauled. Sure, she lost two fingernails in the process, but this was a big day.
Customer Think
DECEMBER 14, 2021
The pandemic has ushered in a new age of the remote workforce. Far from being a temporary phase, Stanford University research estimates that at least 42% of the employee population in the US now works from home full-time. And remote staff need help acclimating to their new reality, requiring enterprises to look for ways to reduce the […].
Blue Canyon Partners
DECEMBER 14, 2021
Sun Tzu once wrote, “In the midst of chaos, there is also opportunity.” As the pandemic-disrupted business environment continues, we see opportunities which B2B leaders can capture to position their businesses for profitable growth. During 2020, Blue Canyon developed a playbook for B2B leaders to follow to navigate the rapidly changing environment – Anticipate, Adapt, Accelerate [1] , as described below: Anticipate what this changed, evolving environment will look like, in both the near term and
Customer Think
DECEMBER 14, 2021
The COVID-19 pandemic changed consumer habits and behavior drastically, which had a big effect on the pull that businesses such as restaurants, gyms, stores and coffee shops have on their customers. Some brands actually fared better during the pandemic in terms of increasing their loyal customer base, while others struggled to get customers going the […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Readiness Group
DECEMBER 14, 2021
How often do your well-intentioned sales coaching efforts result in direct pushback or a bit of passive resistance?
Customer Think
DECEMBER 14, 2021
Innovative new platform enables product design teams to share concepts faster at any stage of development with consumers while collecting a greater quantity and quality of feedback.
SBI
DECEMBER 14, 2021
Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy, enhance buyer engagement and increase revenue production. CHICAGO – December 15, 2021. Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquare
Customer Think
DECEMBER 14, 2021
Sellers can now take direct action based on buyer signals and win more business.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Articulous
DECEMBER 14, 2021
On December 13th, we held our third biennial Coach’s Seminar at the MGM Resort in Las Vegas, NV. At this event, we bring several of our Certified Coaches together to discuss ideas and go a little deeper into some topics we don’t normally have time for. This year we had 16 Coaches/Instructors/Affiliates attend the event. These folks represented the following companies: Cognizant.
QYMATIX
DECEMBER 14, 2021
That is a topic that is on the table repeatedly in almost every company and every sales organization and often leads to considerable disputes. It is also a topic that can frequently lead to the demotivation or churn of sales staff. At first glance, this seems to be a relatively simple issue. However, at a second glance, it is not quite that simple. After more than 40 years in various positions, companies and industries, salesforce, sales management and management, I can say that this topic is co
Scovel
DECEMBER 14, 2021
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Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SmartKarrot
DECEMBER 14, 2021
Role: Vice President, Customer Success Location: Remote, McLean, VA, US Organization: Logi Analytics, an insightsoftware company As a Vice President of Customer Success, you will own a Customer Experience strategy, to include presales, onboarding, services, support, and technical account management. Collaborate with Sales, Customer Account Management and others to refine and deliver an exceptional customer experience.
Upland
DECEMBER 14, 2021
Work together on Altify account and opportunity plans with Slack. In leading organizations, Slack is often the go-to tool for collaboration, and Salesforce is the book of record for everything customer relationship-related. By integrating Slack with Altify, an account planning software built natively in Salesforce, sellers can easily work together to refine account plans and win opportunities—with all critical insight captured in Salesforce for future reference.
SmartKarrot
DECEMBER 14, 2021
There are several revenue models available in the B2B SaaS world to optimize the product. One of them is freemium. Although it is one of the most popular methods, it is not for everyone. . Before moving ahead with our subject matter, let us closely discuss what freemium is and what makes it tick. The words free and premium combine to make the term Freemium.
Account Management Skills
DECEMBER 14, 2021
Welcome to Episode 51. This chat is going to be particularly interesting for you if you’re curious where agencies will be headed in the next 10 years. From everything I’ve researched over the last couple of months, the biggest change coming for agencies in the next decade is web3. Web3 is the next evolution of the Internet. And here to enlighten us about what web3 is, and how agencies need to be prepared for it is Jeff Kauffman Jr , Founder and CEO of Parachute , which builds and i
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PandaDoc
DECEMBER 14, 2021
“Time is money” , and so it is – especially in the case of salespeople – but, it somehow feels like there’s never enough time in the day for work and daily activities. Choosing one prospect over another might mean the difference between closing a million-dollar contract and being turned down. Spending a particular amount of time on one category of activities can set a person up for a record week, whereas focusing on something else can lead to a slump.
The Center for Sales Strategy
DECEMBER 14, 2021
Go with the flow took on an entirely new meaning when the flow became a raging river of change in 2021. Especially in the world of sales, managers are constantly faced with a plethora of new and unexpected challenges. 2021 has taken this challenging field- where everyone pushes your buttons- and tossed it in the air, letting the pieces fall where they may.
SmartKarrot
DECEMBER 14, 2021
What makes a start-up attractive to venture capitalists? That is — quite literally — a billion-dollar question. In 2020, start-ups in India raised a total of $10 billion in VC funding, a historic high barring 2019 when this number reached $11.1 billion. It means that despite a rocky economic climate, interest in start-ups remained high, and they continue to be a key pillar for our economic growth.
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