Upland
MAY 18, 2023
Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. And it should almost always look different to their strategy for smaller accounts. There are many reasons for this. While all your accounts are important, key accounts are where most organizations receive their greatest revenue.
Nutshell
MAY 18, 2023
Does your company use a customer relationship management (CRM) platform ? If not, it’s definitely something to consider. A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. It can also integrate with different tools, including social media and advertising platforms.
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Hubspot Sales
MAY 18, 2023
The ability to negotiate can bring you and your business tremendous advantages. Yet, many salespeople approach negotiations with trepidation. Part of the problem is that we rarely have the opportunity to practice. There are only a few occasions where we typically have the ability to negotiate, and they are usually high-stakes such as buying a house or taking a new job.
Customer Think
MAY 18, 2023
Don’t Be an Ostrich Every customer-facing support organization faces problems, but not every organization has properly equipped its teams to solve them. We often hear the phrase, two things are certain in life, death and taxes. But, if we are honest, we could easily add a third: problems.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
MAY 18, 2023
If we think about the metaphor of flying a plane, we can all agree that there are some major headwinds tossing and shaking the plane around at the altitude of business right now. And yet, as Peter Drucker said, “The greatest danger in times of turbulence is not the turbulence; it is acting with yesterday’s logic.” Often the best solution in severe turbulence is not to ground the plane or fly around in repetitive circles but instead shift the course to rise above it.
Customer Think
MAY 18, 2023
In today’s digital landscape, having a solid online reputation is crucial for the success and prosperity of any business. As the recent BrightLocal’ s survey shows, 98% of consumers turned to the Internet to gather information about local companies before purchasing or engaging their services.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MAY 18, 2023
Source: John Wiley & Sons, Inc. Marketers make many business-related decisions every working day. Some are routine and not all that consequential. Others, however, are high-stakes decisions that can significantly impact their company.
Hubspot Sales
MAY 18, 2023
If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. Having the right certification can put you at the top of the list for potential clients. Plus, you’ll learn the knowledge and skills you need to do the job. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs.
Customer Think
MAY 18, 2023
If you’re in a leadership role, you should know by now that your customers are always evaluating your every move. That’s right, your every move. They’re watching your every decision, every action, and every word. And if you’re not careful, they’ll have.
Zendesk
MAY 18, 2023
What a year. Here at Zendesk, we’re so grateful that we were able to meet again in person for our annual flagship conference, Relate. This year we returned to the stage with a hybrid event, bringing together customers, partners, and community in San Francisco at the historic Pier 70 shipyard. And, similar to last year, we streamed our keynote live for our digital audience, across five different broadcasts and time zones.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MAY 18, 2023
Photo by Unsplash, CC0 1.0 “Sales is not about selling anymore, but about building trust and educating.” – Siva Devaki Sales psychology goes beyond just closing deals and hitting quotas; it is about building meaningful relationships with customers. In today’s market, customers are more informed and have higher expectations.
ReviewTrackers
MAY 18, 2023
Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. As much as 88 percent of consumers trust online reviews as much as personal recommendations. Customers don’t really trust businesses with lower than 4-star ratings. 80 percent of consumers say the star ratings they trust the most are 4.0, 4.5, and 5 stars.
Customer Think
MAY 18, 2023
To stay relevant, retailers must keep track of media trends and continually evaluate how to best serve their customers. It’s a constant endeavour.
QYMATIX
MAY 18, 2023
High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation and the use of new sales analytics software. Digitisation that is customised to businesses is now part of the foundation of every company and lays the groundwork for success.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
MAY 18, 2023
Nearly 90% of U.S. consumers said that real-life customer ratings and reviews impact their purchasing decisions When was the last time you chose a new restaurant without first checking customer ratings online? What about your latest phone upgrade? Did you read user reviews?
Customer Think
MAY 18, 2023
What if instead of “where are all the leads?” the CEO said to their head of marketing, “make us the most famous brand in our category”. In today’s business climate – the economic outlook far from optimistic and a recession still a very real threat – this change in tack is exactly what’s needed.
SmartKarrot
MAY 18, 2023
Role: Customer Success Manager Location: Berlin, Germany (Remote) Organization: Canonical As a Customer Success Manager, you’ll familiarise new Canonical customers to our products and customer support procedures. Work together with sales and support to create and deliver engagement plans that achieve the goals of the client. Aid sales in spotting expansion possibilities or renewal threats.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SmartKarrot
MAY 18, 2023
Artificial intelligence (AI) and machine learning (ML) are two parts of one coin which is superficially everywhere, and the IT function is no exclusion. In fact, connoisseurs see AI in various forms becoming a significant element of IT support in the near future. “Artificial perception will, over the next three to five years, become undeniably indispensable for any form of operations or support,” says Shannon Kalvar, research manager for IT service management and client virtualization at researc
Planview
MAY 18, 2023
We were pleased to sponsor two occasions of the WHY Summit’s Annual Pharma & Biotech Project, Program, and Portfolio Management conferences in Basel, Switzerland , and Philadelphia, U.S. It was a pleasure to share and connect with so many members of the pharmaceutical and life sciences industry. We also came away with some fantastic insights and learnings that we are excited to share with the rest of our community.
SmartKarrot
MAY 18, 2023
Artificial intelligence (AI) and machine learning (ML) are two parts of one coin which is superficially everywhere, and the IT function is no exclusion. In fact, connoisseurs see AI in various forms becoming a significant element of IT support in the near future. “Artificial perception will, over the next three to five years, become undeniably indispensable for any form of operations or support,” says Shannon Kalvar, research manager for IT service management and client virtualization at researc
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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