Red Star Kim
JANUARY 16, 2023
On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation. I’ve added my reflections.
Software Sales Guru
JANUARY 16, 2023
In his Heisman acceptance speech Caleb Williams said, “Don’t get bored with consistency.” His insight is valuable for sales performance. Most people tell me that it is not possible to have your questions for a sales call prepared in advance. While it’s true that no plan survives first contact with reality, it is not true that you should improvise your questions on sales calls.
Customer Think
JANUARY 16, 2023
Email marketing is one of the most effective, low-cost marketing methods around. One study by Litmus found that every dollar spent on email generates $36 in return. Email marketing can scale up or down with little effort and doesn’t take much more than researching prospects to pull together an initial list. It’s also a simple […].
RAIN Group
JANUARY 16, 2023
Most sellers want to have better meetings with senior executives but don’t know how to do so. They want to get away from surface-level pitches and have actual conversations. They envision meetings that build deeper relationships and uncover more ways they can help their clients. Speaking to senior executives can be intimidating. Many sellers, when asked what’s holding them back from talking with the C-suite, say things like, "I don't feel comfortable," "I have nothing to offer to them," or "I'm
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
JANUARY 16, 2023
During a recession, businesses must strategize their talent management to weather the economic downturn. Here are some of the best recession-ready recruitment tactics as it becomes harder to find talented people.
Customer Think
JANUARY 16, 2023
TweetLinkedInShareEmail Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney, have forward-thinking marketers de.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JANUARY 16, 2023
There is no better time than the start of a new year to do some reflection on how to improve our effectiveness as a leader. There are a gazillion articles and videos about how to be a better leader and improve the efficacy of our leadership.
RAIN Group
JANUARY 16, 2023
Sometimes, talking to the C-suite is easy. Conversation flows. You find common areas personally and professionally. Ideas bounce back and forth. Before you know it, work is underway. But sometimes, it isn’t easy—even if you’ve been following the tips for selling to the C-suite. Maybe the executive is all business, guarded, and hesitant to share. When faced with a skeptical executive, you might be tempted to give up and invest your time and effort elsewhere.
Customer Think
JANUARY 16, 2023
Are you tired of feeling like you’re constantly falling short when it comes to meeting your customers’ expectations? This is something that many business leaders and professionals experience. It can be tough to keep up with all the different demands and preferences different customers have. As a business owner, it’s important to understand what your […].
Sales Outcomes
JANUARY 16, 2023
Body language accounts for 55% of communication, while words account for only 7%. So minor improvements in body language can lead to significant improvements in communication effectiveness. Body language is an unspoken way that people unconsciously communicate their thoughts. In selling situations, the unconscious aspect of communication can enhance or inhibit connection with customers and prospects.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JANUARY 16, 2023
In a recession, businesses need to be resolute in cutting out waste and un productive expenditure. If you can’t eat it don’t grow it. If activities to do not demonstrably contribute to creating income, why are they being done? For small businesses, resources are more limited than in large companies so it is important that […].
QYMATIX
JANUARY 16, 2023
From lagging and leading Sales KPI to Predictive Analytics. Measure what your sales team is doing to be successful. Why are sales KPIs so important in B2B? Sales leaders can hardly change the way their customers buy, but they can certainly influence the way their team works. This is accomplished with the help of actionable metrics and key performance indicators.
Customer Think
JANUARY 16, 2023
The end-to-end AI accelerator platform is equipped to accelerate data migrations and leverages AI/ML analytics to unlock the power of customer data.
SmartKarrot
JANUARY 16, 2023
Role: Director – Customer Success Location: Morrisville, NC, United States Organization: Lenovo As a Director – Customer Success, you will manage and grow a global Customer Success organization. Be responsible for a team that Operates as Account Managers, handling customer requests – including proactive issue resolution, issue escalation, and usage trending and forecasting.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot Sales
JANUARY 16, 2023
Real estate investing can be an exciting and rewarding career — but it's far from easy. Whether you're a new or seasoned real estate investor , we can all benefit from the wisdom of others. But with hundreds of real estate books on the market, which ones are worth your time? Here, we've compiled a list of the best books to help you learn the ins and outs of real estate investing — from finding your market and evaluating opportunities to negotiating and buying properties.
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