Red Star Kim

MARCH 16, 2023

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture.

Key Account Management 130

Key Account Management CRM Onboarding Communication 130

Customer Think

MARCH 16, 2023

The entire World is currently shifting towards a complete digital transformation. This means that having a user-friendly and effective website design is essential. When developing a website, it is crucial to have a top-notch User Interface (UI) and SEO to keep customers engaged.

Digital Transformation 133

Digital Transformation Digitalization Customer Experience Marketing 133

The Center for Sales Strategy

MARCH 16, 2023

You are not alone if you think it is difficult to find talented job candidates. An employee study from LinkedIn says that 76% percent of hiring managers admit attracting the right job candidates is their greatest challenge.

Sales 113

Sales Management 113

Customer Think

MARCH 16, 2023

The retail industry is constantly evolving, and technology has played a significant role in this change. One of the most notable advancements in the retail industry is the use of digital signage.

Retail 119

Retail Cybersecurity Digitalization 119

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Zendesk

MARCH 16, 2023

Startup founders often say the same thing about the early days: listen to your customers. Listen to your customers, and VCs will follow. Listen to customers to ensure product-market fit. But Braze co-founder Mark Ghermezian reminds us to listen to what customers don’t say, too. In 2008, when iPhones were just coming into the market and mobile apps were the new talk of the developer community, Ghermezian had an idea: to build a bridge between the growing population of app developers and their end

CRM 92

CRM Acquisition Decision-making Marketing 92

Customer Think

MARCH 16, 2023

Customers today want and expect personalized experiences, especially when they leave the comfort of home for an in-store visit. Busy times and staffing challenges, however, can make it difficult for stores to provide that level of personalization, and customers feel like just another cog in the machine.

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Customer Think

MARCH 16, 2023

Global events like the Covid-19 pandemic have initiated a shift in attitudes and changed how more industries leverage cloud-based technologies. The education sector is one of the many industries reaping benefits from this change. The market for cloud computing in education is estimated to reach USD 8779.1 million by 2027.

Marketing 82

Marketing 82

Force Management

MARCH 16, 2023

For the modern sales organization, certain technologies are universal in the age of Sales 2.0. We rely on CRMs and continuous learning platforms to increase the efficiency of our sales force and drive organizational outcomes. The recent economic downturn has most sales organizations looking for ways to achieve even greater cost efficiency and support revenue-driving activities.

Sales Management 71

Sales Management Sales Management Sales Technology 71

Customer Think

MARCH 16, 2023

Or, In a recent Shepard Letter, I discussed the Trust Gap, which is the difference between an organization’s belief that their customers trust them and the percentage of customers who actually do. I’ve covered different gap concepts in the past, and it.

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LinkedFusion

MARCH 16, 2023

LinkedIn is one of the most popular social media platforms that is focused on jobs and employment. Its main use is to market one’s self or their business/brand to interested prospects. Over the years it has evolved to become better at providing its services. Nowadays people can use LinkedIn to find jobs, hire people, and network with others in the trade.

Marketing 52

Marketing Publishing Media Advertising 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

MARCH 16, 2023

As a Nor'Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences. This article will explore two weather-related analogies: It's in 3D - Dinger the Dog and his choice of Doors The Magic of Weather Apps I've written about Dinger, our six-year-old Golden Doodle, several times.

Sales 65

Sales 65

SalesGlobe

MARCH 16, 2023

I would bet you haven’t gone a day without seeing vehicles on the road advertising skilled trades such as construction, HVAC, plumbing and electrical service. I’m also sure many of you have had someone come to your home to service you A/C or that toilet that’s always leaking. Have you ever wondered how those specialists are paid? Ever considered the challenges they might be facing within their industry?

Value Proposition 52

Value Proposition Sales Supply Chain Profitability 52

Customer Think

MARCH 16, 2023

With the rise of the software as a service industry, the B2B space has never been more active than it is today. Especially after the pandemic, businesses around the globe are searching for online tech solutions to add to their stack.

B2B 65

B2B Sales Software Software 65

SmartKarrot

MARCH 16, 2023

Role: VP of Customer Success Location: Austin, TX, United States (On-site) Organization: ShipperHQ As a VP of Customer Success, you’ll create and put into action ideas to boost client retention and decrease customer churn. Lead, oversee, and grow the teams responsible for customer success and retention. accountable for managing key operational KPIs and targets as well as our customer success strategy and execution.

Customer Success 19

Customer Success Onboarding Management Stakeholders 19

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

MARCH 16, 2023

Does adding headcount to Customer Support, Care, Success, or Service teams really demonstrate dedication to Customer Experience?

Customer Experience 73

Customer Experience 73

Hubspot Sales

MARCH 16, 2023

LinkedIn isn’t the boring B2B platform that you might think it is. LinkedIn is a vibrant social media platform full of inspiring creators trying to connect with like-minded people, share their knowledge, and esteem their audience to success. LinkedIn users are desperate for people like you to join in and connect. Read these LinkedIn hacks so you can join the party, get spotted by your desired contacts, attract work or grow a following to 13,000+ people in a year.

Media 119

Media Management Digitalization Marketing 119

Customer Think

MARCH 16, 2023

In a world of social media, especially Instagram, I fear that we’ve fallen into a belief that more hashtags is better. Think about the last time you scrolled through the ‘gram and landed on a post that included a 100-character description followed by a.

Media 59

Media 59

Customer Think

MARCH 16, 2023

In today’s digitally-driven world, onboarding has become a critical process for organizations seeking to expand their customer base and stay competitive. The shift towards digital onboarding has made the process more convenient and efficient. But along with that, it has also raised concerns about data privacy and security.

Onboarding 59

Onboarding Digitalization Prioritization Organization 59

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales