The Center for Sales Strategy

OCTOBER 27, 2022

Costumes, Ghosts and Goblins, Spooky Spiders, and Candy are fun Halloween traditions. Each year, children dress up and go door-to-door, exclaiming “trick or treat” in hopes of getting a handful of candy to add to the stash they’ve already collected. To a child, there is no such thing as too much candy… in fact, the one with the most candy by the end of the night wins.

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Strategic Planning and Management Insights

OCTOBER 27, 2022

Being a great leader in not easy but it's something that most new managers want to aspire to.

Management 52

Management Leadership 52

SmartKarrot

OCTOBER 27, 2022

Role: Director of Customer Success Location: Remote, United States Organization: Givelify As a Director of Customer Success, you will advise customers as a trusted partner on use-cases, fundraisinggiving strategies, and Givelify products and services. Build, develop, and lead a team of CSMs serving as Giving Success Coaches to engage customers to drive outcomes.

Customer Success 19

Customer Success Brainstorming Client Relationships Facilitation 19

Strategic Communications

OCTOBER 27, 2022

Too often when marketers think about increasing customer engagement, they tend to err on the side of selecting promotional options. That, though, is often premature and can result in a lot of money spent unnecessarily. Worse, in some cases, their efforts can also work against them. A reporter recently asked for my “top three” strategies for engaging customers.

Healthcare 52

Healthcare Advertising Digitalization Publishing 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SmartKarrot

OCTOBER 27, 2022

Business-to-business (B2B) marketing is a type of marketing done directly between businesses. Unlike other sales models where the Client goes through an intermediary such as retail, B2B marketing involves direct contact between professionals in specific industries, creating the potential for closer relationships and higher quality. But — and this is particularly true regarding customer service and client services departments — maximizing these possibilities can be complicated, with even simple i

B2B 10

B2B Small Business Prioritization Customer Success 10