Account Manager Tips
NOVEMBER 24, 2022
Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Table of Contents. Great on the Job: What to Say, How to Say It. The Secrets of Getting Ahead. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book?
Customer Think
NOVEMBER 24, 2022
So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].
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Cranfield Executive Development
NOVEMBER 24, 2022
For Caroline Southgate, Managing Director of Doris Jones, an Essex-based care services provider, attending the Business Growth Programme (BGP) completely changed her outlook.
Customer Think
NOVEMBER 24, 2022
The theme of this year’s Cyber Security Awareness Month was “See Yourself in Cyber.” According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The purpose is to ensure all organizations make smart decisions when it comes to […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Strategic Communications
NOVEMBER 24, 2022
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer: It definitely is! In fact, used appropriately and efficiently, PR can be a great way for businesses of all sizes and types to gain exposure for their companies, their products and services, and their thought leaders.
Customer Think
NOVEMBER 24, 2022
The threat of a recession is looming, and layoffs and hiring freezes are already impacting many organizations. How can your organization protect its bottom line and endure this economic uncertainty? One thing is for sure: customer service cannot take a backseat. During periods of disruption, new customers can be few and far between, so retailers […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
NOVEMBER 24, 2022
Gamification is known to invoke gameful, richer, and appealing experiences and engage users in an effective way. It drives pervasive and behavioral change in the users to grab their attention. Did you know an increase of customer attention by 5% can help you fetch 25-95% profit? An HBR report suggests gamification is a go-to tactic […].
Mercuri International
NOVEMBER 24, 2022
“As customers are getting better informed, and products and services are perceived as increasingly similar, it is no longer enough to just deliver high-quality products and services” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’.
Customer Think
NOVEMBER 24, 2022
If a retail company falls down on its sustainability pledge and no one notices, has it still failed to be sustainable? Regardless of the answer, the cost of doing nothing would likely be higher than doing something. Lots (and lots and lots) of retailers – and their suppliers – have pledged to become carbon neutral […].
Mercuri International
NOVEMBER 24, 2022
“In total, 9 out of 10 commercial leaders say that being reliable – doing what was promised and delivering with excellence – is critical to stay competitive in the future” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
NOVEMBER 24, 2022
Great customer service is a cornerstone of the customer experience. But it takes up a lot of time, particularly if your team is answering the same queries again and again. This is why understanding how to create a knowledge base is so important. What is a knowledge base? A knowledge base is a resource that […].
Mercuri International
NOVEMBER 24, 2022
“When we believe someone genuinely cares about our well-being and society as a whole, we are willing to open our hearts and trust them” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’. But how do we build trust?
Customer Think
NOVEMBER 24, 2022
Did you know that almost seven out of 10 customers are open to spending more with a company that treats them like individuals and understands what they want? It’s no longer enough to provide a bare-bones experience to customers. They know they can get what they want someplace else if the customer service you offer […].
Mercuri International
NOVEMBER 24, 2022
“In a transparent society, integrity becomes the new currency – and it applies both to salespeople and their organizations”. The 24th November saw leading executives from around the world gather at Stockholm’s Avicii Arena for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’. But how do we build trust?
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
NOVEMBER 24, 2022
Every few years, we revisit the concept of, “Who do we coach?” I’m starting to see a series of articles re-arguing that managers get the greatest return on their coaching time by “coaching in the middle.” The argument being, when we look at sales performance, we tend to see a normal distribution, or [.]. The post Coaching In The Middle… first appeared on Partners in EXCELLENCE Blog -- Making A Difference.
Strategic Planning and Management Insights
NOVEMBER 24, 2022
For a variety of reasons, teams struggle to communicate with one another. Therefore, it's crucial for leaders to understand how to improve team communication.
Customer Think
NOVEMBER 24, 2022
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough […].
QYMATIX
NOVEMBER 24, 2022
Maximise Customer Lifetime Value with automated Cross-Selling, Churn and Pricing recommendations using Qymatix Predictive Sales Software. Karlsruhe, 24.11.2022. Qymatix Solutions GmbH has been helping manufacturers and wholesalers to increase customer lifetime value using artificial intelligence and predictive sales analytics since 2013. Qymatix Solutions GmbH is launching a new version of its Predictive Sales Software (Software-as-a-Service).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
NOVEMBER 24, 2022
Any HR professional working in the current corporate world knows how employee engagement has become one of the primary focuses of companies across industries. Enhanced employee engagement brings consistent productivity, improved retention, and better work quality. Employee engagement initiatives prioritize employee well-being and provide support so that workers can improve their skills and job performance. […].
SmartKarrot
NOVEMBER 24, 2022
Role: Customer Success Consultant Location: Remote, United States Organization: Phocas Software As a Customer Success Consultant, you will manage assigned accounts by developing and nurturing strong, positive, proactive relationships and understanding the customers’ business and technical needs. Be a Point of Contact for clients to document their business needs, and technical requirements and provide solutions.
Customer Think
NOVEMBER 24, 2022
Everywhere you look, the signs of a looming recession are unmistakable. Inflation is beginning to weigh on shoppers. The world’s biggest companies are starting to tighten their belts. Even the red-hot job market is beginning to run out of steam. Any way you look at it, economic indicators have started flashing bright red. For eCommerce […].
SmartKarrot
NOVEMBER 24, 2022
Role: Director of Customer Success Location: Remote, United States Organization: Hawke Media As a Director of Customer Success, you will establish a culture of high performance, accountability, and solutions-oriented thinking. Implement and uphold the CS quota for upsells and collaborate with BDEs to ensure that the opportunities identified by CS are actionable and have a high probability of closing.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
NOVEMBER 24, 2022
Gartner’s latest guidance for Chief Sales Officers [Leadership Vision 2023: 3 strategic actions for success] contains a conclusion that I believe every sales leader will recognize: retaining and building a high-performing sales team is harder than ever.
Mercuri International
NOVEMBER 24, 2022
“Today, businesses can acquire more data than ever before. This information can be a powerful tool, but it must be accurate and secure.” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’. But how do we build trust?
SmartKarrot
NOVEMBER 24, 2022
Businesses across all sectors are grappling with instantaneous transformation. We all have witnessed or are still witnessing the changing business sensations, which have greatly impacted how business grows. There are massive global metamorphoses and challenges to compete with. And alliances must learn to hunt oscillations and acclimate accordingly to keep the business growing.
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