Vantage Partners

NOVEMBER 22, 2024

Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.

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DemandFarm

NOVEMBER 22, 2024

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role. Top KAMs work proactively to add ongoing value, evolving customer relationships into growth drivers and ensuring account success is always a step ahead.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Boo, you were ghosted by a prospect you thought for sure would convert.

Sales 72

Sales B2B Co-Creation Meetings 72

DemandFarm

NOVEMBER 22, 2024

Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. But how do you know if yours is efficient? Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?

Key Account Management 52

Key Account Management CRM Account Management Sales 52

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Sales Management

Groove HQ

NOVEMBER 22, 2024

A few days back, I used a third-party shipping company. Normally, I get timely notifications on my order status. This time? Nothing. No updates at all. After a week, I decided to reach out through their app, figuring I could quickly get an answer. I typed in my question, and immediately a contact form appeared. […] The post What’s the Role of AI in Customer Communication?

Communication 52

Communication 52

DemandFarm

NOVEMBER 22, 2024

Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves thorough research, planning, and a deep understanding of the customer’s business needs. The ultimate goal is to provide solutions that align with the customer’s objectives and deliver significant value.

Sales 52

Sales Prioritization Decision-making Communication 52

Hubspot Sales

NOVEMBER 22, 2024

If you’re wondering what the secret formula is for going from freelancer to entrepreneur, then building a thriving business model, then achieving goals for that business, I’d say to just ask Jim Huffman. Huffman, the CEO and Founder of GrowthHit , knows how to own his lanes. From owning a high-performance agency that focuses on web design and optimization , growth marketing , and creative services to being a bestselling author of The Growth Marketer’s Playbook , he’s truly got his formula for su

Energy and Utilities 52

Energy and Utilities Decision-making Marketing Acquisition 52

Nutshell

NOVEMBER 22, 2024

Many businesses can benefit from expanding their visibility and customer base. And channel marketing can help you achieve both of these goals. Channel marketing is a marketing strategy for getting your product or service in front of more eyes and potential customers by using the help of like-minded businesses. In this guide, we’ll answer important questions about channel marketing and teach you how to start your own channel marketing campaign.

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Marketing Manufacturing Retail Advertising 71