Mon.Oct 03, 2022

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Pitching insights – Qualification, Branding and Following up

Red Star Kim

Last week there was a mixture of legal and accounting firms – and M&BD people as well as fee-earners – at the MBL workshop on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders”. I’m delighted that this session received 100% on “Very satisfied” ratings for both the overall rating and quality of the speaker. There was also this fabulous comment “Kim had so much in-depth knowledge.

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You Have An Open Position, Now What?

The Center for Sales Strategy

Selection is defined as the action or fact of carefully choosing someone or something as being the best or most suitable. It's Monday morning, and a seller has just told you that they are resigning. Maybe that's a good thing, or maybe it isn’t, but either way, you find yourself with the need to fill a position. But before you do that, you need to know what you are looking for in order to find it.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Introduction. Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers.

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Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions

Hubspot Sales

When I first sat down with David Stafford , Dropbox's Head of Customer Solutions, to discuss BATNA, he admitted what I'd also been thinking. "I'm going to be honest — I'm familiar with BATNA from business school and from a textbook point of view. But I never knew it as BATNA. So, this morning, I had to Google it.". I'd also spent the morning reading up on BATNA, so I could relate.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Finserv, disrupted: A CX Moment with Neo Financial

Zendesk

The banking industry is by necessity very conservative, but with changing consumer tastes and expectations, financial institutions are striving to modernize the way they communicate with customers. Neo Financial aims to do just that by disrupting the finserv industry in Canada. Based in Calgary, Alberta, Neo Financial was founded in 2019 by startup veterans Andrew Chau and Jeff Adamson.

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Apptivo Product Updates as of October 03, 2022

Apptivo

Apptivo is back to set up your business on high with some advanced features! Today marks a significant change in our journey as we have introduced modern authentication for all Microsoft users. Now, users have to reauthenticate with Microsoft to enable email Sync and email to case features with modern authentication. And, the Import feature for workorders is available, get the records in apptivo by importing all at once!

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