Wed.Sep 08, 2021

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Passing the Price Gauntlet with Strategic Accounts

Holden Advisors

As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer's business and sourcing the best team internally to configure a valuable solution. It takes teamwork, planning, and execution. When it’s time to close the deal, procurement is introduced into the process and now runs the relationship and the deal – and they only focus on the price.

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Three questions to find out if you’re really customer centric?

Customer Think

“How can I know if we’re really customer centric?” As with many things in life, there are multiple ways to address this inquiry. But what I like to do is to ask companies 3 simple questions to help them find out if they’re really as customer centric as they would like to be.

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10 Project Management Methodologies To Implement

ClearPoint Strategy

Have you ever initiated a project you were sure would be a huge success, but that never reached its potential because deadlines were missed and budgets were busted? This is where the value of good project management becomes clear. Having a structure in place to launch and complete projects that align with your strategic plan is critical to achieving your goals.

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How to Get the Most Out of Your Customer Service Team

Customer Think

Customer service is one of the most important elements of a healthy business. Unfortunately, it also tends to be the aspect of business that gets neglected for sexier components like marketing, branding, sales, and innovation. But if you extract more value out of your customer service, good things will happen for your business. 4 Ways […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Succeed at Experiential Learning [PODCAST]

Sandler Training

Mike Montague interviews Sophia Stone on How to Succeed at Experiential Learning. The post How to Succeed at Experiential Learning [PODCAST] appeared first on Sandler Training.

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Marketing Leaders Should Always Be Looking “Beyond the Core”

Customer Think

A growing number of marketing leaders now believe that driving business growth is the raison d'etre of the marketing function. Recent research shows that the pressures on marketers to deliver on revenue growth have become intense. A 2021 global surv.

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More Trending

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How to Use a Podcast to Grow Your Business (Top 5 Tips)

Customer Think

63% of marketers say their biggest challenge is driving traffic and generating leads. Starting a podcast is a cost-effective way to get more leads, traffic and ultimately grow your business. Podcasting will help you get your voice out there and build brand trust. If done the right way, you can turn loyal listeners into loyal […].

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How Collecting Video Testimonials Help You Close More Sales

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount, author of Virtual Selling, discusses the power of collecting video testimonials from your customers with film maker and producer Bruce Himmelblau. You'll learn just how easy it can be to grab these short videos and leverage them to close more sales. On this episode of the Sales Gravy Podcast, Jeb Blount, author of Virtual Selling, discusses the power of collecting video testimonials from your customers with film maker and producer Bruce Him

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Turn wealth management communications into high value assets

Customer Think

Wealth management is about relationships. It’s about the trust and confidence clients look for in financial advisors – and that can be impacted by the firm’s communications. Are your client communications an asset or a liability? Consider how your team currently communicates with clients. Are investment managers making it easy to understand complex products and […].

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LinkedIn Live: Get to Know Arpedio

Arpedio

September 8, 2021. LinkedIn Live: Get to Know Arpedio. September 8, 2021. LinkedIn Live: Get to Know Arpedio. ? Back to blog. In our inaugural LinkedIn Live, our very own Account Manager Maximilian Opp interviews the CEO of Arpedio - Ulrik Monberg and the Vice President of Sales - Anders Gyldenløve Pedersen. We find out from Ulrik what drove the founding of Arpedio, why Anders deployed Arpedio during his time at Deloitte, and what the future looks like for SAM.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create a Content Strategy For SaaS

Customer Think

When it comes to marketing for Software-as-a-Service companies, a different approach to content strategy needs to be taken. You’re not only offering a product, but also an ongoing service, which can lead to new and more complex customer fears. Your content strategy must utilize search engine optimization, educate your customers, and have a solid base […].

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CRANKWHEEL ACQUIRES COPENHAGEN-BASED ACCORDIUM

Crank Wheel

The Icelandic bootstrapped startup CrankWheel has acquired all assets of the Danish startup Accordium. The acquisition (price undisclosed), includes technical infrastructure and intellectual property as well as the Accordium brand and customer base.

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ON24 Engagement Hub Brings Together Live Webinar Viewing and On-Demand Content

Customer Think

Captivate audiences with memorable live experiences and keep them engaged with on-demand content all in one place to accelerate customer journeys.

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How Small Businesses Can Grow Using Marketing in 2021 w/CEO Mehak Vohra Ep#117

Strategic Planning and Management Insights

Mehak Vohra is the founder and CEO of SkillBank, a online program focused on training the next generation of marketers. Cohorts are free upfront, and you only pay once you graduate, if have a job paying $40k or more.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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eGain Launches the Knowledge Hub™, Turbocharging Digital Transformation of Customer Engagement

Customer Think

eGain Knowledge Hub™ fills a huge gap in digital customer engagement, while eliminating chaos from islands of knowledge and customer context.

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Why Sales Enablement Gives You Competitive Advantage

CoSell

In a rapidly changing environment, sales teams need to have the best tools, training, and support. It’s not a complicated concept.

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How Collecting Video Testimonials Helps You Close More Sales

Jeb Blout

The Power of Video Testimonials. On this episode of the Sales Gravy Podcast, Jeb Blount, author of Virtual Selling, discusses the power of collecting video testimonials from your customers with film maker and producer Bruce Himmelblau. You’ll learn just how easy it can be to grab these short videos and leverage them to close more sales. Learn more about the power of video and how to engage more prospects & customers, in less time, at a lower cost, while reducing the sales cycle with ou

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Sep 08 – Customer Success Jobs

SmartKarrot

Role: VP, Global Customer Success Location: San Francisco, CA, US Organization: Elastic As a VP of Global Customer Success, you will own the Elastic customer journey, ensuring the users’ success by driving transformational outcomes powered by Elastic solutions. Developing a long-term strategy, execution roadmap, priorities, and investment plan to scale the Customer Success organization to meet the demand of the future.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Sales Leadership Series: Scott Sutherland, SVP/Market Manager, Phoenix, Bonneville International

The Center for Sales Strategy

What big rocks should sales managers focus on? What should they be doing or learning right now to ensure success? On this episode of the Sales Leadership Series, Scott Sutherland, VP/Market Manager of the Phoenix Market at Bonneville International, joins host Matt Sunshine to answers these questions and discuss sales and executive leadership tips. Tune in now or keep reading for a brief overview.

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Top 10 Customer Experience Books

SmartKarrot

As is said, a book is a man’s best friend. This adage has held true against time and indeed there is nothing like reading a book. With the new times, customer experience as a subject, theme and industry has evolved and various master pieces are brimming up to the libraries. On that note, here is a hand-picked list of the top 10 customer experience books that you must have your hands on before it is too late.

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How to use Facebook chatbots to improve customer service

Zendesk

Say you’re scrolling through your Facebook app, and you see a post from your favorite shoe store announcing a weekend sale. You’ve been eyeing a cute pair of ankle boots for a while, so you click over to the shop’s Facebook page. You quickly get a prompt to order the boots via Facebook Messenger. There are suggested replies, scrollable image carousels, and payment options, making it fast and easy to buy them.