Should We Pursue This Alliance Opportunity?
Peter Simoons
NOVEMBER 15, 2020
What do you do if your company is approached by another company with a proposal to form an alliance together? There are two approaches to follow in response: the opportunistic one and the structural one. The Opportunist Approach. In the opportunistic approach your response is something like “Yeah sure, let’s do it” and you jump into a new adventure.
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