Sun.Aug 08, 2021

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Surprise! Survey Respondents Don’t Always Tell the Truth

Customer Think

"People don't think how they feel, they don't say what they think, and they don't do what they say." David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. T.

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Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner. After all, you are working on a single project, and its success or failure will reflect upon the both of you.